Bernie De Souza Unlocks Personality DNA For Success

Professional speaker Bernie De Souza has developed a revolutionary conference keynote, training seminars and business tools geared around the the Power of Understanding Personalities.

With his specialist skills, he exposes the hidden personality DNA to help breakdown the barriers to personal and business success.

He is known for wowing audiences of all kinds and now enjoys demonstrating the power of helping people discover their inner strength. He also shows why this knowledge improves relationships with clients, prospects and families.

Bernie's fresh and amusing approach to training and presentation by supplying plenty of practical ideas and proven techniques to improve work and home life.

Success stories aired on television include better performance for many small to medium sized companies, There's also been management and sales team success for tops sports teams, corporates and individuals.

He has worked with a variety of businesses in recruitment, finance, catering, public relations and retail who report:

• Better Customer Relationship
• More Effective Communications
• Sales Success
• Increased personal performances
• Longer Lasting Relationships

“What Bernie has done is bind everuone together and help us work as a team and open up channels of communication for the benefit of clients,” said Nigel Robinson, Newsline Press and PR Consultancy.

Bernie has also been running speaker boot camps to help individuals realise the strength of their own personal experiences. Many have gone on to motivate and inspire others themselves in their own individual way.

He has also trained them in the amazing profiling techniques which have made him a global phenomenon as a specialist people expert.

It helps Bernie is an expert in a specialist people profiling process he came across before it became fashionable with human resource departments to check out the inner self of potential employees.

The professional motivator, author and speaker was delighted that Dr Robert Rohm, the inventor of the D.I.S.C. Profiling system he has used for twenty years as an accredited trainer, praised the advanced process he developed to help businesses meet the needs of the 21st century. He was pleased that it had a very warm reception when it was unveiled at a 'Personality Profiles' conference in the USA and is now finding favour on both sides of the Atlantic.

Even before he learned profiling he learned first hand the different ways top sports personalities set goals and approach their route to greatness. In the early days he had the opportunities to witness the likes of Olympians Daley Thompson, Steve Cram and Linford Christy goalsett when he was a physical training instructor in the airforce in the UK where he lives.

Since then, there have been opportunities to coach a myriad of teams and individuals globally who have all benefitted from his unique people management and motivational skills. At the height of his business success he was addressing audiences of thousands in major locations un the UK, US and Australia.

“Thank you for the wonderful impact you had on our team with your professional and powerful presentation. The training you gave us was precisely the element required to tive mu team the confidence to explode our business on the global arena,” said Jeff Bradtk, Workforce Solutions Recruitment, Australia.

Bernie De Souza Leads Sports and Businesses To Victory

“I equip athletes to achieve victory in their mind so they can execute it on the field.”

Bernie De Souza has spent a working lifetime motivating sporting greats and does the same for businesses fighting their way out of recession.

He is currently using the techniques that have made him famous to help a top UK sports team gell better and shows audiences at events around the world how they can make personal and business improvements too.

Understanding the personalities within the team and communicating better with each other is his cornerstone.

“Bernie De Souza's strategy for understanding people helped me coach the Pakistan cricket team to success,” says Mushtaq Mohammed, the former Pakistan Captain and Coach.

Bernie has proved that his new presentations boost sales and recruitment and retention during the global financial crisis on both sides of the Atlantic.

Through his engaging and humorous talks audiences are discovering the personality DNA that makes everyone special and are able to access hidden personality traits to improve client relations, customer service and satisfaction.

The Keynote speeches highlight the importance of not taking people at face value and why individuals need to be loved and appreciated and why employees achieve more doing jobs they like.

It demonstrates the danger of placing a round peg in a square hole and why some people make dynamic leaders and others are better in nurturing roles or jobs requiring a questioning, methodical or reasoning mind.

As a result businesses of varying size in public relations, sales,catering, financial services and retail are reporting increased profits and improvements in personal performance, customer relations, team building and sales.

The process is ideal for:

• Leaders and managers facing change and disruption
• Corporates and SME's Needing Focus
• Individuals with relationship challenges
• Staff and Pupil Relationships In Schools and Colleges
• NGO Negotiators

Bernie was one of the first people in the UK to recognise the benefits of personality profiling to obtain winning performance in the sports arena and break down relationship difficulties.

That was twenty years ago when he first began working with leading sports personalities during a career with the Royal Air Force as a Physical Training Instructor and later setting up a business which became a multi million pound referral marketing empire.

The MCC (Marylebone Cricket Club) teacher and coach who has had motivational coaching success with Olympians, West Indies cricket squad and more recently with top football and cricket squads is determined to make businesses great too.

The professional motivator, author and speaker was delighted that Dr Robert Rohm, the inventor of the D.I.S.C. Profiling system he has used for twenty years as an accredited trainer, praised the advanced process he recently developed to help businesses meet the needs of the 21st century. He was pleased that it had a very warm reception when it was unveiled at a 'Personality Profiles' conference in the USA .

Since then he has helped many individuals and businesses fine tune their recruitment and retention and improve their business processes as they claw their way out of recession.

Bernie De Souza Is A Giant Slayer As A Public Speaker and Motivator

Businesses don't have to be large to benefit from Bernie De Souza's expertise. He has helped many become giant slayers by maximising strengths.

Bernie De Souza demonstrates at events how to be proactive and make the most of personal and professional knowledge.

The owner of a small computer business who attracts customers away from megga stories nearby said: “Bernie has made me recognise the power of experience and given me the push I needed to strengthen and grow my business and be a giant slayer.”

The computer business has capitalised on its specialist data recovery service for the Corporate and SME (small to medium sized business) market and looked forward to a bright future despite fierce competition from national companies nearby.

The owner has made the most of his personal expertise and determination to excel in customer service.

Many times the Coventry based business comes to the rescue of people throughout the country who are told they have no chance of finding lost material in their broken machines. Sometimes the customers have been quoted astronomical out of reach amounts for the service and are surprised that it can be done at a fraction of the cost.

They know that losing data in a computer can be devastating personally and devastating for a business and delighted when relieved customers heep praise on them.

Although it is only a small business the company is a match for the big boys in High Street retailing because the business has practical expertise the throwaway generation lacks.

“We are killing them on service, that's how we are getting the better of them,” said the owner who has a few blue chip customers but mainly supplies home users and small businesses at the moment,” said the owner.

With a background in transporting military personnel around the world he spotted the sales potential of computers when they were in their infancy. That's when he began importing from America . Few people at the time thought that one day every household would have one and that they would become an essential part of life at home, school and work.

His superior knowledge is borne out of over twenty years experience buying, selling, refurbishing and repairing computer equipment and software. The business excels in helping shoppers with internet service or equipment.

Bernie De Souza constantly comes across businesses and organisations which fail to realise the importance of personal expertise. With his help they realise that it really is possible for small companies to make a big difference to the lives and needs of their customers.

“Sometimes I use my profiling techniques to help them discover their worth. I also talk to them about the many things I learned as I was growing my own business which went on to be a huge success story,” said Bernie.

Bernie himself also knows from personal experience that the barriers to success can be in the mind.

“We all need help and encouragement to do better and I help people set goals and stick with them,” he added.

Beating Recession Blues With Top Motivational Speaker Bernie De Souza

When you get a plea for help from famous cricketer Brian Lara you don't mess about. He asked famous motivational public speaker and sports coach Bernie De Souza to help his ailing team.

Today the skills which saw the 2004 West Indies squad snatch victory from England in the ICC Champions Trophy final at The Oval is helping businesses and individuals achieve their best at home and work.

At that time Bernie De Souza set out to change the mindset of players to increase their already low averages by a modest 10-15 per cent. Later that summer the tail-enders earned an unlikely two-wicket victory with the help of Bernie's wise words of encouragement

His talks, which pack major auditoriums such as the NEC and NIA in Birmingham as well the famous London Docklands alongside smaller breakfast and lunch venues at home and abroad, are based on years of experience at top level sport and the military as well as in business building up a successful sales empire and training company.

In his latest book Your Success Is ... Hidden In Your Daily Routine, he views the world with commendable optimism stating: "It is fair to say that 99 per cent of people are 99 per cent successful in one or more aspects of their lives".

He believes everyone can achieve their best providing they are given the right tools to do it – tools which include goal setting aims set out in his books and motivational cds as well as personality profiling lectures and talks as a professional speaker.

They are based on skills he learned many years ago from the famous Personality Insights founder Dr Robert Rohm who developed a system which Bernie has fine tuned and sometimes demonstrates to audiences on world stages with the founder who has become his mentor.

Even without the tools and techniques in his hand Bernie De Souza has become so skilled at personality profiling that he can tell at a glance what sort of individual he is dealing with and what sort of sales or business approach would work best.

He can even tell a personality from the tone of voice on a telephone and has teveloped a set of insutrction which he demonstrates on stage at his professional speaking engagements.

He is proud of the skills he has learned as well as the natural coaching techniques which have earned him a reputation in the sports and business arena in the last decade.

He receives standing ovations wherever he goes, even when he takes centre stages with famous personalities such as people expert Allan Pease, explorer Sir Ranulph Fiennes, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki and BBC presenter and football personality Alan Hansen.

He has come a long way as a presenter since the days when he talked only about building up a sales empire – talks designed to inspire huge audiences of franchise business owners who needed help and encouragement from the man at the top.

They admired the fact that he came from humble beginnings on a council estate and had the courage to follow his instincts and heart and give up a steady job in the RAF (Royal Air Force) to follow his gut instinct that business was where his destiny.

Award Winning Writer Works With Bernie De Souza

Action Coach Business Writer Award Winner Carla Delaney has been engaged by Leamington Spa based professional speaker Bernie De Souza to help coach speakers at his new speaker nursery's in 2010.

The business editor who was selected as the best business journalist in London and the South East last November will also help raise the event and personal profile of Mr De Souza who motivates and inspires top sports personalities and creates a hothouse for national sports teams to work as one.

She will use the experience working with other public speakers as well as expertise as an award winning consumer journalist to expand website work she supplied previously and write about his forthcoming events and successes as a professional public speaker and event organiser.

He is lining up an exciting range of events and training programmes based on his expertise as a sales coach as well as motivator and inspiration behind some top names in sport, past and present.

He is currently working with a national squad with advice about the Personality Profiling which has made him famous around the world as well as the tips and techniques he has for harmonising teams and motivating them to aspire to continued greatness.

In his early days as a motivational physical training instructor in the Royal Air Force Mr De Souza rubbed shoulders with top names in their bid to become Olympic greats – people such as Daley Thompson and Linford Christy.

Later on he has had the benefit of working with motivationalists like him who present at events about their personal experiences and skills. The line up has included adventurer Sir Ranulph Fiennes, business motivator Allan Pease, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki and BBC presenter and football personality Alan Hansen.

They have all shared centre stage at top venues seating thousands where they have received standing ovations for their action packed motivational talks.

Professional speaker Bernie De Souza gets rave revues himself for the quality of his talks and workshops about helping businesses beat recession by beefing up their sales and customer relations techniques.

The people profiling expert who works with the famous MCC (Marylebone Cricket Club) and top sports personalities as well as businesses, knows at a glance the personality traits that make customers different and many sales techniques which work wonders.

Not for him bland robotic sales calls but personalised chat which fosters long lasting relationships and the promotion of customer interaction and quality service.

As a long time user of a specialist personality profiling system developed over twenty years ago in America by renowned educator Dr Robert Rohm, he knows how to read people like a book.

Seeing companies go under in recession has made him sad and he is currently helping firms feel good about themselves by showing them a variety of techniques to sharpen up face to face communication and telephone contact - skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer.

Bernie De Souza has spent a lifetime honing his people and motivational skills. His love of cricket and football has helped him inspire top sports men and women, who, like him at humble beginnings.

Audiences Have Journey of Self Discovery With Bernie De Souza

Sales ace Bernie De Souza helps hard-pressed call centre staff to have fewer hang ups with his telephone seminars.

Personality profiling is playing its part in providing the ammunition they need to have successful calls as well as providing guidance on how to make callers comfortable and happy to stay on line.

“Through experience I know the right things to say to make people feel comfortable and I teach audiences the tips and techniques I have found successful. Opening statements are the key element of making a successful telephone sales call. Everyone needs a hook and there are various ways to make a potential customer happy to hear from you.”

He has used a D.I.S.C. Profiling process years before it became fashionable in sales and management and recruiting environments.

“It has helped me personally assess people the moment I meet them, it also helps me when I make sales calls for my own business.”

The Personality Insights website cites an example of D.I.S.C. Profiling helping a car salesman. It is a practical example similar to those Bernie De Souza has come across within his own business and hears in the UK, Europe and America.

He demonstrates the effectiveness of the process at the events he runs, sometimes with the benefit of presentations from the Personality Insights creator, Dr Robert Rohm.

“I give examples of the different ways I approach people, based on what I know about them from questions but also even, from the tone in their voice and the pace and pattern of the way they speak. I do this with experience but I show audiences how they can become personality detectives too.”

It also helps to know your own strengths and weaknesses which is why Bernie DeSouza and his Personality Profiles colleagues take audiences on a journey of personal discovery to establish their own D.I.S.C. Formulation. They have found their system beneficial for:

• Increased productivity
• Stress reduction and mangagement
• Identifying Strengths
• Personal development
• Self motivatation
• Relationship building
• People skills
• Leadership
• Team building

Although D.I.S.C. traces its background to famous psychologists including Carl Jung it has been expanded and developed by famous exponents such as Bernie De Souza who has fine tuned the techniques and created his own potent blend of evaluation and motivation.

He uses them in his presentations in the UK which have been on major stages such as the NEC in Birmingham as well as small breakfast and supper gatherings at well known breakfast networking clubs such as BNI.

“I knew when I first heard about personality profiling that it made sense and was ideal for the sales environment I personally worked in at the time.”

That was when he was head of a massive sales empire, an experience he uses in his motivational and inspirational talks to businesses, schools, government agencies and charities.

He runs events including some in his home town of Leamington Spa where he invited American human behaviour specialist Dr Robert Rohm, the Personality Insights creator, to present on stage with him and give his invited audience the benefit of the dual experience. There are plans for similar experiences in 2010 in the UK and America.

Bernie DeSouza Amway Diamond

I first met Bernie De Souza in the early 1990’s, when he was my upline Diamond. At that time I was unemployed, and he gave me some great support and advice. He later went on to mentor me for many years.

From taking his advice I went on to jointly set up a success multi-million pound turnover specialist construction company with my business partners, a venture that continues to thrive after 10 years in existence, even in the uncertain economic climate prevailing in the late 2000s.

Bernie has a unique story. From an ethnic minority background, he initially had a career in the Royal Air Force, and after discovering Network Marketing in the early 1990’s went on to become the fastest growing and youngest Amway diamond in the UK in the space of 3 years.

I have travelled with him abroad on a number of occasions, and watched him on stage in front of thousands of people at the De Vos Place Conference Centre, Grand Rapids, near the Amway headquarters in Ada, Michigan, with Rich De Vos in attendance. I have been privileged to see him address, motivate and teach tens of thousands of distributors at the NEC and NIA arenas in Birmingham, England, as well as at venues like Wembley, and the Sheffield, Telford & Docklands arenas, etc.

He has organized events with speakers such as Mark Gorman, Dr Robert Rohm and Ron Ball to name a few, and I have even seen him share the stage at the NEC with people like Alan Hanson, the current match of the day pundit, and former Olympic champion Kriss Akabusi.

Quite recently I went to a book launch at Waterstones and from the array of sporting legends present realised that in the sporting field he has had a powerful impact on so many people and teams both in the UK and across the world.

Not so long ago I attended one of his Masterclass workshops in Leamington Spa, featuring Dr Robert Rohm, on communication and leadership. Through my association with him, not only has he impacted my life personally, but I have been introduced to other Amway Diamonds, mentors and role models who significantly enriched and guided the course of my life, not just in the business sense.

I know that he also coaches cricket for many teams on a voluntary basis and is also a playing member of the MCC. I am aware that he uses the same leadership skills for achieving success both on and off the field. Thousands of people across the world have benefited from his personal guidance, presentations, books and audio material, and his ability to see things big and then communicate them simply and clearly is a rare gift.

Finally, I have observed how, despite his driven nature, he has learned to take a genuine interest in people and be approachable and available to all.

John Butler

Sales Strategy