Bernie De Souza Amway

I first met Bernie when he was with Amway. I was in the audience at the NEC when he received a standing ovation for becoming the youngest Diamond in Amway and for reaching that level quicker that anyone else in the UK.

He attributes his success to not knowing anything different. He knew what he had to do and just did it. He has continued to set goals and work towards them with a can do attitude ever since.

I was inspired by his success and am proud to say he is now my mentor. His fast pace is very exciting and sometimes challenging to follow. One has to hold on tightly to his coat tails to keep up with him. Having said that, his overriding motivation and passion is to help people to succeed.

Through following the principles he now teaches in understanding human behaviour he has an abundance of patience to help those who are not quite so fast paced and may be more reserved.

Before becoming a successful businessman, author and entrepreneur Bernie was a physical training instructor in the Royal Air Force.

During this time he was introduced to an opportunity to develop his own business without overheads and for a low initial investment.

He did not hesitate. His ambition then was to retire from the Royal Air Force and wave good bye to a boss who had been less than encouraging throughout their time together!! This was to be his way forward and the beginning of a new life for Bernie and his young family.

Taking several months to achieve initial success he was finally “cleared for takeoff,” resigned from the RAF and soared to the heights of Diamond with Amway.

The independent training programme that we both attended to develop our businesses was second to none. At the seminars we had the privilege of
learning from many international speakers and trainers. One very significant trainer was Dr Robert Rohm, an international speaker from the United States and an expert in human behaviour. He spoke very humorously about personality styles.

Bernie has since developed an ongoing business relationship with Dr Rohm and has invited him to speak at his own seminars. He was recently able to arrange for him to visit the UK and personally train and accredit the team of people that Bernie is mentoring.

Bernie’s skills and experience as a sports coach and in business have taken him to international levels. Businesses, sports teams and Olympians have sought him out for motivational coaching to improve their performance and realise their potential.

Other successes that Bernie has enjoyed are being the author of two motivational books designed for network marketers. I was honoured to be at the launch of the second one your success is hidden in your daily routine , which was at Waterston’s Leamington Spa and meet some of the sports stars and authors that Bernie is now friends with such as George Forman, former boxing champion, Mushtaq Ali former captain of the West Indies cricket team and author Geoff Thompson.

I have attended many training programmes that Bernie has provided and been a student at both internationally and in the UK.

Success is a journey, says Bernie and if you are learning you are growing. If you stop growing you start dying. Too many people die with the music still in them. Imagine what you could do if failure was not an option.

He has developed as a speaker and coach, running his own seminars and workshops for personal development. He attracted speakers from Europe and the United States who shared their knowledge on a variety of topics related to running ones own business.

Bernie’s two boys have never seen their father go out to a job. They have observed his business successes and watched his easy rapport with people. He is an excellent example as a father and both boys aspire to be like him, not only as a person but also in business and sport. He is passionate about helping other people in their pursuit of their own success.

Learn more about Bernie and his Business Coaching and Executive Coaching.

Pauline Gwyther