Thursday 28 January 2010

World Champion Boxer Gets Confidence Boost from Professional Speaker - Bernie De Souza

World champion boxer Ernie Shavers reckons he could have floored Mohammad Ali at Madison Square Garden if he had had the benefit of confidence training from professional speaker Bernie De Souza at the time of his famous title fight.

They were to meet many years later and have become sparring partners in a battle of words which has given the boxer confidence that he could only ever dream about, even in the boxing ring where he earned a name as a hard man to beat.

This sort of case is typical of the help that the noted speaker and motivational coach comes across since he became a professional speaker and set up a specialist consultancy aimed at individuals and businesses.

Bernie himself needed to boost his own confidence in the early days growing up without much prospects in a council house. But these humble beginnings spurred him on and he gained in stature after receiving excellent training in the RAF where he was a PT instructor. .

Here, he came across a multitude of aspiring sportsmen who went on to achieve Olympic greatness with confidence boosting from Bernie and his colleagues. They were determined to show that self discipline, strong will and determination works wonders – traits that helped Bernie build up a fortune later when he ran a massive sales empire.

Bernie was always a good sportsman himself and built up a following who watched his rise in cricket and football. Apart from working with the MCC in recent years he can often be found motivating and advising fellow sportsmen and women in this sport and many others at the highest levels.

It wasn't long before he found himself having to motivate and inspire huge groups of people – so many in fact that he regularly booked huge auditoriums seating thousands such as the famous NEC and NIA in Birmingham as well as London Docklands to cater for the people needing his confidence boosting and sales advice.

He regularly shared top billing with other people motivators such as Allan Pease, explorer Sir Ranulph Fiennes, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki and BBC presenter and football personality Alan Hansen.

Naturally, Bernie listens carefully to what they have to say and is thrilled when they give him personal advice. Now, as a professional public speaker registered with the professional speakers association, he is sought after by audiences keen for him to tell his own secrets of success.

Today he speaks around the world and advises businesses and individuals seeking his special brand of motivational and sales magic, based on his personal experiences in top level sport, business and the military.

The fact that he added personal profiling to his skills has been an added boon for the speaker who is so good at people assessment that he can tell at a glance what type of person he is dealing with and how best to handle conversations and communications with them. He can even tell what they are like from the way they speak on the telephone. These are brilliant in the sales arena where he excels and is a noted and sought after speaker.

Bernie De Souza - Top professional speakers share centre stage

Professional speaker Bernie De Souza, business motivator Allan Pease, explorer Sir Ranulph Fiennes, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki and BBC presenter and football personality Alan Hansen have loads in common.

They have all shared centre stage at top venues seating thousands where they have received standing ovations for their action packed motivational talks.

Professional speaker Bernie De Souza for example gets rave revues for the quality of his talks and workshops about helping businesses beat recession by beefing up their sales and customer relations techniques.

The people profiling expert who works with the famous MCC (Marylebone Cricket Club) and top sports personalities as well as businesses, knows at a glance the personality traits that make customers different. He knows what encourages people to buy goods and services. He can even tell from the way they talk on the phone what sort of sales chat works best.

Not for him bland robotic sales calls but personalised chat which fosters long lasting relationships and the promotion of customer interaction and quality service.

As a long time user of a specialist personality profiling system developed over twenty years ago in America by renowned business inventor Dr Robert Rohm, he knows how to read people like a book.

Seeing companies go under in recession has made him sad and he is currently helping firms feel good about themselves by showing them a variety of techniques to sharpen up face to face communication and telephone contact - skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer.

Bernie De Souza has spent a lifetime honing his people and motivational skills. His love of cricket and football has helped him inspire top sports men and women including Olympians and national teams in the UK, Pakistan and elsewhere. Cricket was his first love and he has grown in stature in the sport personally and now shows others how to get the best out of this sport and others.

Even when he was a small lad in short trousers he knew what it takes to excel at the sports he loved. He eventually played cricket and football for Wiltshire and later for the RAF (Royal Air Force) and more recently the MCC.

He is now putting his expertise to top class use by continuing to help leading personalities as well as companies be the best they can possibly be. He is also currently encouraging his two eldest sons to play for the county as youth players and nurses hopes that they will also be top class sportsmen.

They are safe in the knowledge that even when the West Indies squad were failing in 2004 they eventually found the winning formula with his help and the blessing of master batsman Brian Lara who personally asked for Bernie's help.

Similarly sales teams who lack motivation have been seeking him out to find out how the boy from a poor council background who once thought he didn't have what it takes to reach the top, eventually ran a vast sales empire which made him a fortune.

Today Bernie uses the same expertise which has made him a sales ace to inspire audiences of all kineds how to achieve success. He is also planning his own speaker training boot camps this summer as well as motivational workshops geared around the profiling techniques tutored by the founder of Personality Insights, Dr Robert Rohm, who often shares a stage with him in America, Australia and Europe.

The author of books and CDs has spoken in auditoriums seating thousands such as the famous NEC and NIA in Birmingham and London Docklands where he has had standing ovations for the speeches which inspire and motivate.

Top motivational speakers learn from each other – Bernie De Souza

Bernie de Souza had plenty in common with sales trainer Frank Furness when he attended a speaker bootcamp.

He shared some of the expertise which has made him famous around the world as a motivational and inspirational leadership and people management specialist. He enjoyed brushing up his own speaking skills as part of his own continuous personal development. (cpd)

Both speakers are used to 'Walking with Tigers' – the subject of Frank's latest book where he shares the secrets of the World's Top Business Leaders.

Similarly, motivational speakers such as Bernie not only help businesses through his own experiences but also gets tips himself from top motivators he meets at events. He is proud that the famous explorer Sir Ranulph Fiennes supplied personal encouragement to carry out his work as a professional speaker and motivationalist.

Rubbing shoulders at events with famous personalities is a boon to a speaker: “Not many people get the opportunity to meet famous personalities the way I do and I learn from hearing their speeches as well as comparing notes and sharing ideas afterwards,” Bernie says.

As a noted personal profiler Bernie De Souza observes people and their habits. It has enabled him to develop his many motivational and profiling skills and map out exclusive ways to help people based on his own personal experience and expertise.

In his own book, Frank Furness investigates people with the Midas touch, wealth creators who “leave a golden glow of outstanding allround achievement on everything they handle”.

Bernie De Souza himself has had his share of success in business, growing sales skills he didn't even know he possessed. He developed it into something major and ended up with a sales empire of almost unimaginable proportions and wealth.

He knows first hand the ups and downs of business and shares these with business leaders he meets today who welcome mentoring and coaching from a man who has been there and got the tee-shirt.

Apart from his motivational skills, Bernie has grown the personal profiling techniques which have since made him famous around the world. He came across them years ago when he first began working with leading sports personalities in various sports.

The professional motivator, author and speaker was delighted that Dr Robert Rohm, the inventor of the D.I.S.C. Profiling system he has used for twenty years as an accredited trainer, praised the advanced process he developed to help businesses meet the needs of the 21st century. He was pleased that it had a very warm reception when it was unveiled at a 'Personality Profiles' conference in the USA and is finding favour on both sides of the Atlantic.

Even before he learned profiling he learned first hand the different ways top sports personalities set goals and approach their route to greatness. In the early days he had the opportunities to witness the likes of Olympians Daley Thompson, Steve Cram and Linford Christy approach their unique way to the top when he was a physical training instructor in the airforce in the UK where he lives.

Since then, there have been opportunities to coach a myriad of teams and individuals globally who have all benefitted from his unique people management and motivational skills. At the height of his business success he was addressing audiences of thousands in major locations and has used this experience developing his presentational talents as a professional motivational and leadership speaker.

Time Really Is Money says professional speaker Bernie De Souza

Making the most of home and business life is the aim of professional speaker Bernie De Souza as he demonstrates to audiences that time is literally ticking away for most of us.

Talks based on his latest book, Your Success Is… Hidden in Your Daily Routine have proved to be a winner in every way.

They are attracting audiences of all kinds including professionals from various industries keen to make the most of life.

At his packed events. Bernie De Souza examines the small things that get in the way of success at home and work. He probes what audiences want out of life. He also shows how to:
  • Manage Time More Effectively
  • Become Focused and Disciplined
  • Achieve Goals
“Many talented and intelligent people are limiting their choices in how they lead their lives. We are constantly surrounded by change and the natural consequences and implications of this process,” he says.

He explains that all human beings have the capability to control their lives but few rarely achieve their potential.

“I have devised a programme which allows a break with everyday life and creates a breakthrough in how we control the way we lead our lives and supplies the tools for people to create a truly compelling future.”

The people profiler who has made life better for thousands of people focuses on many different and life changing interventions for sustained personal development.

His training is based on years of experience helping well known sports personalities including Olympians and national sporting teams excel in their chosen sports.

“The problem with many presentations is that the suggestions are tucked away in drawers and left undeveloped. My programs encourage audience participation on the day and long afterwards.”


He encourages audience participation and sets them tasks during his presentations which they can take home and work on, sometimes with his personal encouragement or through exercises written out in his books.


Unlike other speakers who have jumped on the profiling bandwagon, Bernie De Souza has used the system for at least two decades and has become an global expert who speaks at major events, sometimes with the creator of the process he uses, Dr Robert Rohm.

Unlike other speakers he doesn't get his expertise out of other text books. He has written his own and gained personal experience coaching top teams as well as big businesses and organisations.

There are loads of rave revues from companies of all sizes as well as individuals who have benefited from his expertise and practical tips.

“It is important that events are stimulating and audiences have the opportunity to take part and communicate with each other. We have plenty of networking and long friendships made at our events. “ he added.

Bernie De Souza is currently working with professional bodies to provide programmes which slot into continuous professional development (CPD) schemes approved by Human Resource, Sales and Marketing Departments.


“I know that it is important to have a structured approach to life and learning and this is what I have been working on in the latest programs and presentations I have been running.”

Tailored motivation works wonders says top professional speaker Bernie De Souza

Professional speaker Bernie De Souza knows from experience that what motivates you might not motivate me.

He has developed tips and techniques which demonstrate how to find the right motivation for each individual.

Recruiters will be surprised that the renowned people profiler also uses his system to scrutinise the job as well as the person wanting it - ensuring that the personality being considered will be good at the job and enjoy it.

“This is crucial as the right person in the right job will be willing to stay longer and happier as long as management knows how to maintain the correct motivation,” he says.

Tips and techniques provided by Bernie De Souza at a variety of events provide audiences with the skills they need to create purpose and direction in every action.

He packs stadiums and events with his powerful presentations which uncover hidden potential.

His expertise as a people profiler has taken him around the world helping businesses and organisations run smoothly. He has used and developed the skill for over a decade to help businesses and individuals spot the differences which need nurturing. He also employs other motivational skills to help famous sports personalities alongside his work with private individuals and businesses.

He has developed a complete motivational and inspirational toolkit since discovering a talent for motivation when he was a PT instructor in the RAF (Royal Air Force) training personnel including staff training for the Olympics.

It was there, he first rubbed shoulders with the likes of Steve Cram, Linford Christy and Daley Thompson who all had different approaches on their quest to be the best sports people in the world.

Bernie realised then that it was “different strokes for different folks” and developed this idea further when he decided to be a professional public speaker telling people how he had built up a successful sales business after leaving the RAF and how people profiling has become a way of life for him.

He knew over ten years ago before it became fashionable with HR and recruitment departments that people profiling has a big place in recruitment and retention.

“By analysing their teams or business and finding where they could mange communication and daily tourine more effectively, I train businesses and teams to create purpose and direction in every action.” he says.

For someone who grew up in a council house and was rather timid when he was young, it is amazing that Bernie is happy to perform on stages which normally house pop concerns and political rallies.

Today he is world renowned for his speaking engagements. He first took to the public stage showing individuals the secrets of his success in business where he grew a massive sales empire.

He also now shows that with proper people profiling which he has developed and fine tuned after first learning The Personality Insights D.I.S.C. system decades ago from the celebrated Dr Robert Rohm, is crucial to gain maximum performance from staff.

He shows that with the right training employees will want to come to work and put in a top performance – just like the top teams he regularly motivates.

Success Is In Your Daily Routine says Public Speaker Bernie De Souza

Professional Speaker Bernie De Souza helps audiences find the success hidden in their daily lives.

With coaching and communication skills built up over decades Bernie demonstrates the methods that helped him build a spectacularly successful sales empire.

“I train businesses and teams to create purpose and direction in every action and show the importance of the people profiling methods I use that enables me to investigate teams or individuals and show them how they can manage communication or the daily routine more effectively.”

Bernie De Souza regularly fills massive stages addressing thousands and has made recruitment and retention a key element of his stage performances and workshops in recession, especially.

The professional public speaker who regularly fills huge auditiroums with his popular speeches, has discovered that because money is a key focus for many businesses, the process of keeping staff and making them happy is not always a priority.

“A profile system that not only profiles the employee but the job itself, ensures that the right person is being hired for the bob based on personality and behaviour needs, not just experiences. This is crucial as the right person in the right job will be willing to stay longer and happier as long as management knows how to maintain the correct motivation,” he said.

He shows that with proper people profiling which he has developed and fine tuned after first learning the Personality Insights D.I.S.C. system over a decade ago from the celebrated Dr Robert Rohm, is crucial to gain maximum performance from staff.

He shows that with the right training employees will want to come to work and put in a top performance – just like the top teams he regularly motivates.

The people profiling expert who works with the famous MCC (Marylebone Cricket Club) and top sports personalities as well as businesses, knows at a glance the personality traits that make customers different. He knows what encourages people to buy goods and services. He can even tell from the way they talk on the phone what sort of sales chat works best.

“I help and implement changes in people's lives that will help them achieve more and to be more. These are tried and tested techniques that have been proven to work and to make real and profound changes,” he says.

His interactive speaking performances also demonstrate a variety of techniques to sharpen up face to face communication and telephone contact - skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer.

Changing mindset is crucial for Bernie who believes that businesses don't have to settle for second best. This was a lesson he learned early on as a PT instructor with the RAF where he got the opportunity to inspire Olympians. The lessons have stood the test of time as he has worked with top teams and individuals ever since.

His personal brand of motivation sharpens up aspirations and goals and shows employees how to excel and reach peak performance. As Bernie has motivated Olympians , national cricket and football squads at home and abroad, he is confident he can make a difference in recession and beyond.

Spotting Winning Ways with professional speaker Bernie De Souza

Modern leaders have long accepted that their oganisations potentially have lots of leaders in the ranks.

The trick is spotting them, nurturing them and giving them the right jobs to retain their interest and keep them in the business.

Business guru's such as Professor John Kotter indicate that search and selection is a key element of the process.

He says: “with careful selection, nurturing and encouragement, dozens of people can play important leadership roles in a business organisation.”
This is exactly what Bernie De Souza has discovered in his presentations and personal examination of people at the management coal face as a motivational and leadership guru who helps businesses find the perfact match in terms of people and job.

Profiling has become the perfect tool for him to identify the personality traits we all have as potential leaders or business or wealth creators. He is exceptionally skilled at the process he has fine tuned and developed but he now enjoys helping others reap the benefits of the process too.

Bernie has been able to research countless individuals over twenty odd years as a top sports motivator. He agrees with the likes of celebrated leadership coach Humphrey Walters that winning is a habit which has to be encouraged.

Humphrey was responsible for the success of the England Rugby squad in 1997 and like Bernie, who also has experience working with top teams, he has used the experience to benefit companies ever since.

He says: “Companies that have risen to global leadership over the last twenty years invariably began with ambitions that were all out of proportion to their resources and capabilities. They however created an obsession with winning at all levels of the organisation and sustained this obsession over the fifteen or twenty years it took them to get there. They understood that winning is not a one time thing, it is an all time thing. It has to be constantly fuelled.”

As a top sports motivator who has encouraged greatness with the likes of the Pakistan cricket squad as well as Olympians and more lately, a UK national sports team, Bernie De Souza is playing his part in providing the fuel necessary build great business teams as well as businesses.

Bernie is used to individuals feeling out of their depth and helps them recognise the inner potential.
“We all have to feel good about ourselves to achieve our best and my events are geared around helping people recognise their worth and working out their goals,” he says.

Good communication plays its part too, especially in team development where bad mouthing behind the scenes can destroy management goals.”

Bernie is proud that he has helped many poor performers over the years recognise their worth. This has been demontrated time and again on the world stage.

As Mushtaq Mohammed, former Pakistan Captain and Coach discovered, it is possible to help a poor performing team achieve greatness with the aid of someone who knows and understands the things that make people tick. He says: “Bernie De Souza's strategy for understanding people helped me coach the Pakistan cricket team to success.”