Bernie DeSouza Amway Diamond

I first met Bernie De Souza in the early 1990’s, when he was my upline Diamond. At that time I was unemployed, and he gave me some great support and advice. He later went on to mentor me for many years.

From taking his advice I went on to jointly set up a success multi-million pound turnover specialist construction company with my business partners, a venture that continues to thrive after 10 years in existence, even in the uncertain economic climate prevailing in the late 2000s.

Bernie has a unique story. From an ethnic minority background, he initially had a career in the Royal Air Force, and after discovering Network Marketing in the early 1990’s went on to become the fastest growing and youngest Amway diamond in the UK in the space of 3 years.

I have travelled with him abroad on a number of occasions, and watched him on stage in front of thousands of people at the De Vos Place Conference Centre, Grand Rapids, near the Amway headquarters in Ada, Michigan, with Rich De Vos in attendance. I have been privileged to see him address, motivate and teach tens of thousands of distributors at the NEC and NIA arenas in Birmingham, England, as well as at venues like Wembley, and the Sheffield, Telford & Docklands arenas, etc.

He has organized events with speakers such as Mark Gorman, Dr Robert Rohm and Ron Ball to name a few, and I have even seen him share the stage at the NEC with people like Alan Hanson, the current match of the day pundit, and former Olympic champion Kriss Akabusi.

Quite recently I went to a book launch at Waterstones and from the array of sporting legends present realised that in the sporting field he has had a powerful impact on so many people and teams both in the UK and across the world.

Not so long ago I attended one of his Masterclass workshops in Leamington Spa, featuring Dr Robert Rohm, on communication and leadership. Through my association with him, not only has he impacted my life personally, but I have been introduced to other Amway Diamonds, mentors and role models who significantly enriched and guided the course of my life, not just in the business sense.

I know that he also coaches cricket for many teams on a voluntary basis and is also a playing member of the MCC. I am aware that he uses the same leadership skills for achieving success both on and off the field. Thousands of people across the world have benefited from his personal guidance, presentations, books and audio material, and his ability to see things big and then communicate them simply and clearly is a rare gift.

Finally, I have observed how, despite his driven nature, he has learned to take a genuine interest in people and be approachable and available to all.

John Butler

Sales Strategy