Thursday 28 January 2010

World Champion Boxer Gets Confidence Boost from Professional Speaker - Bernie De Souza

World champion boxer Ernie Shavers reckons he could have floored Mohammad Ali at Madison Square Garden if he had had the benefit of confidence training from professional speaker Bernie De Souza at the time of his famous title fight.

They were to meet many years later and have become sparring partners in a battle of words which has given the boxer confidence that he could only ever dream about, even in the boxing ring where he earned a name as a hard man to beat.

This sort of case is typical of the help that the noted speaker and motivational coach comes across since he became a professional speaker and set up a specialist consultancy aimed at individuals and businesses.

Bernie himself needed to boost his own confidence in the early days growing up without much prospects in a council house. But these humble beginnings spurred him on and he gained in stature after receiving excellent training in the RAF where he was a PT instructor. .

Here, he came across a multitude of aspiring sportsmen who went on to achieve Olympic greatness with confidence boosting from Bernie and his colleagues. They were determined to show that self discipline, strong will and determination works wonders – traits that helped Bernie build up a fortune later when he ran a massive sales empire.

Bernie was always a good sportsman himself and built up a following who watched his rise in cricket and football. Apart from working with the MCC in recent years he can often be found motivating and advising fellow sportsmen and women in this sport and many others at the highest levels.

It wasn't long before he found himself having to motivate and inspire huge groups of people – so many in fact that he regularly booked huge auditoriums seating thousands such as the famous NEC and NIA in Birmingham as well as London Docklands to cater for the people needing his confidence boosting and sales advice.

He regularly shared top billing with other people motivators such as Allan Pease, explorer Sir Ranulph Fiennes, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki and BBC presenter and football personality Alan Hansen.

Naturally, Bernie listens carefully to what they have to say and is thrilled when they give him personal advice. Now, as a professional public speaker registered with the professional speakers association, he is sought after by audiences keen for him to tell his own secrets of success.

Today he speaks around the world and advises businesses and individuals seeking his special brand of motivational and sales magic, based on his personal experiences in top level sport, business and the military.

The fact that he added personal profiling to his skills has been an added boon for the speaker who is so good at people assessment that he can tell at a glance what type of person he is dealing with and how best to handle conversations and communications with them. He can even tell what they are like from the way they speak on the telephone. These are brilliant in the sales arena where he excels and is a noted and sought after speaker.

Bernie De Souza - Top professional speakers share centre stage

Professional speaker Bernie De Souza, business motivator Allan Pease, explorer Sir Ranulph Fiennes, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki and BBC presenter and football personality Alan Hansen have loads in common.

They have all shared centre stage at top venues seating thousands where they have received standing ovations for their action packed motivational talks.

Professional speaker Bernie De Souza for example gets rave revues for the quality of his talks and workshops about helping businesses beat recession by beefing up their sales and customer relations techniques.

The people profiling expert who works with the famous MCC (Marylebone Cricket Club) and top sports personalities as well as businesses, knows at a glance the personality traits that make customers different. He knows what encourages people to buy goods and services. He can even tell from the way they talk on the phone what sort of sales chat works best.

Not for him bland robotic sales calls but personalised chat which fosters long lasting relationships and the promotion of customer interaction and quality service.

As a long time user of a specialist personality profiling system developed over twenty years ago in America by renowned business inventor Dr Robert Rohm, he knows how to read people like a book.

Seeing companies go under in recession has made him sad and he is currently helping firms feel good about themselves by showing them a variety of techniques to sharpen up face to face communication and telephone contact - skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer.

Bernie De Souza has spent a lifetime honing his people and motivational skills. His love of cricket and football has helped him inspire top sports men and women including Olympians and national teams in the UK, Pakistan and elsewhere. Cricket was his first love and he has grown in stature in the sport personally and now shows others how to get the best out of this sport and others.

Even when he was a small lad in short trousers he knew what it takes to excel at the sports he loved. He eventually played cricket and football for Wiltshire and later for the RAF (Royal Air Force) and more recently the MCC.

He is now putting his expertise to top class use by continuing to help leading personalities as well as companies be the best they can possibly be. He is also currently encouraging his two eldest sons to play for the county as youth players and nurses hopes that they will also be top class sportsmen.

They are safe in the knowledge that even when the West Indies squad were failing in 2004 they eventually found the winning formula with his help and the blessing of master batsman Brian Lara who personally asked for Bernie's help.

Similarly sales teams who lack motivation have been seeking him out to find out how the boy from a poor council background who once thought he didn't have what it takes to reach the top, eventually ran a vast sales empire which made him a fortune.

Today Bernie uses the same expertise which has made him a sales ace to inspire audiences of all kineds how to achieve success. He is also planning his own speaker training boot camps this summer as well as motivational workshops geared around the profiling techniques tutored by the founder of Personality Insights, Dr Robert Rohm, who often shares a stage with him in America, Australia and Europe.

The author of books and CDs has spoken in auditoriums seating thousands such as the famous NEC and NIA in Birmingham and London Docklands where he has had standing ovations for the speeches which inspire and motivate.

Top motivational speakers learn from each other – Bernie De Souza

Bernie de Souza had plenty in common with sales trainer Frank Furness when he attended a speaker bootcamp.

He shared some of the expertise which has made him famous around the world as a motivational and inspirational leadership and people management specialist. He enjoyed brushing up his own speaking skills as part of his own continuous personal development. (cpd)

Both speakers are used to 'Walking with Tigers' – the subject of Frank's latest book where he shares the secrets of the World's Top Business Leaders.

Similarly, motivational speakers such as Bernie not only help businesses through his own experiences but also gets tips himself from top motivators he meets at events. He is proud that the famous explorer Sir Ranulph Fiennes supplied personal encouragement to carry out his work as a professional speaker and motivationalist.

Rubbing shoulders at events with famous personalities is a boon to a speaker: “Not many people get the opportunity to meet famous personalities the way I do and I learn from hearing their speeches as well as comparing notes and sharing ideas afterwards,” Bernie says.

As a noted personal profiler Bernie De Souza observes people and their habits. It has enabled him to develop his many motivational and profiling skills and map out exclusive ways to help people based on his own personal experience and expertise.

In his own book, Frank Furness investigates people with the Midas touch, wealth creators who “leave a golden glow of outstanding allround achievement on everything they handle”.

Bernie De Souza himself has had his share of success in business, growing sales skills he didn't even know he possessed. He developed it into something major and ended up with a sales empire of almost unimaginable proportions and wealth.

He knows first hand the ups and downs of business and shares these with business leaders he meets today who welcome mentoring and coaching from a man who has been there and got the tee-shirt.

Apart from his motivational skills, Bernie has grown the personal profiling techniques which have since made him famous around the world. He came across them years ago when he first began working with leading sports personalities in various sports.

The professional motivator, author and speaker was delighted that Dr Robert Rohm, the inventor of the D.I.S.C. Profiling system he has used for twenty years as an accredited trainer, praised the advanced process he developed to help businesses meet the needs of the 21st century. He was pleased that it had a very warm reception when it was unveiled at a 'Personality Profiles' conference in the USA and is finding favour on both sides of the Atlantic.

Even before he learned profiling he learned first hand the different ways top sports personalities set goals and approach their route to greatness. In the early days he had the opportunities to witness the likes of Olympians Daley Thompson, Steve Cram and Linford Christy approach their unique way to the top when he was a physical training instructor in the airforce in the UK where he lives.

Since then, there have been opportunities to coach a myriad of teams and individuals globally who have all benefitted from his unique people management and motivational skills. At the height of his business success he was addressing audiences of thousands in major locations and has used this experience developing his presentational talents as a professional motivational and leadership speaker.

Time Really Is Money says professional speaker Bernie De Souza

Making the most of home and business life is the aim of professional speaker Bernie De Souza as he demonstrates to audiences that time is literally ticking away for most of us.

Talks based on his latest book, Your Success Is… Hidden in Your Daily Routine have proved to be a winner in every way.

They are attracting audiences of all kinds including professionals from various industries keen to make the most of life.

At his packed events. Bernie De Souza examines the small things that get in the way of success at home and work. He probes what audiences want out of life. He also shows how to:
  • Manage Time More Effectively
  • Become Focused and Disciplined
  • Achieve Goals
“Many talented and intelligent people are limiting their choices in how they lead their lives. We are constantly surrounded by change and the natural consequences and implications of this process,” he says.

He explains that all human beings have the capability to control their lives but few rarely achieve their potential.

“I have devised a programme which allows a break with everyday life and creates a breakthrough in how we control the way we lead our lives and supplies the tools for people to create a truly compelling future.”

The people profiler who has made life better for thousands of people focuses on many different and life changing interventions for sustained personal development.

His training is based on years of experience helping well known sports personalities including Olympians and national sporting teams excel in their chosen sports.

“The problem with many presentations is that the suggestions are tucked away in drawers and left undeveloped. My programs encourage audience participation on the day and long afterwards.”


He encourages audience participation and sets them tasks during his presentations which they can take home and work on, sometimes with his personal encouragement or through exercises written out in his books.


Unlike other speakers who have jumped on the profiling bandwagon, Bernie De Souza has used the system for at least two decades and has become an global expert who speaks at major events, sometimes with the creator of the process he uses, Dr Robert Rohm.

Unlike other speakers he doesn't get his expertise out of other text books. He has written his own and gained personal experience coaching top teams as well as big businesses and organisations.

There are loads of rave revues from companies of all sizes as well as individuals who have benefited from his expertise and practical tips.

“It is important that events are stimulating and audiences have the opportunity to take part and communicate with each other. We have plenty of networking and long friendships made at our events. “ he added.

Bernie De Souza is currently working with professional bodies to provide programmes which slot into continuous professional development (CPD) schemes approved by Human Resource, Sales and Marketing Departments.


“I know that it is important to have a structured approach to life and learning and this is what I have been working on in the latest programs and presentations I have been running.”

Tailored motivation works wonders says top professional speaker Bernie De Souza

Professional speaker Bernie De Souza knows from experience that what motivates you might not motivate me.

He has developed tips and techniques which demonstrate how to find the right motivation for each individual.

Recruiters will be surprised that the renowned people profiler also uses his system to scrutinise the job as well as the person wanting it - ensuring that the personality being considered will be good at the job and enjoy it.

“This is crucial as the right person in the right job will be willing to stay longer and happier as long as management knows how to maintain the correct motivation,” he says.

Tips and techniques provided by Bernie De Souza at a variety of events provide audiences with the skills they need to create purpose and direction in every action.

He packs stadiums and events with his powerful presentations which uncover hidden potential.

His expertise as a people profiler has taken him around the world helping businesses and organisations run smoothly. He has used and developed the skill for over a decade to help businesses and individuals spot the differences which need nurturing. He also employs other motivational skills to help famous sports personalities alongside his work with private individuals and businesses.

He has developed a complete motivational and inspirational toolkit since discovering a talent for motivation when he was a PT instructor in the RAF (Royal Air Force) training personnel including staff training for the Olympics.

It was there, he first rubbed shoulders with the likes of Steve Cram, Linford Christy and Daley Thompson who all had different approaches on their quest to be the best sports people in the world.

Bernie realised then that it was “different strokes for different folks” and developed this idea further when he decided to be a professional public speaker telling people how he had built up a successful sales business after leaving the RAF and how people profiling has become a way of life for him.

He knew over ten years ago before it became fashionable with HR and recruitment departments that people profiling has a big place in recruitment and retention.

“By analysing their teams or business and finding where they could mange communication and daily tourine more effectively, I train businesses and teams to create purpose and direction in every action.” he says.

For someone who grew up in a council house and was rather timid when he was young, it is amazing that Bernie is happy to perform on stages which normally house pop concerns and political rallies.

Today he is world renowned for his speaking engagements. He first took to the public stage showing individuals the secrets of his success in business where he grew a massive sales empire.

He also now shows that with proper people profiling which he has developed and fine tuned after first learning The Personality Insights D.I.S.C. system decades ago from the celebrated Dr Robert Rohm, is crucial to gain maximum performance from staff.

He shows that with the right training employees will want to come to work and put in a top performance – just like the top teams he regularly motivates.

Success Is In Your Daily Routine says Public Speaker Bernie De Souza

Professional Speaker Bernie De Souza helps audiences find the success hidden in their daily lives.

With coaching and communication skills built up over decades Bernie demonstrates the methods that helped him build a spectacularly successful sales empire.

“I train businesses and teams to create purpose and direction in every action and show the importance of the people profiling methods I use that enables me to investigate teams or individuals and show them how they can manage communication or the daily routine more effectively.”

Bernie De Souza regularly fills massive stages addressing thousands and has made recruitment and retention a key element of his stage performances and workshops in recession, especially.

The professional public speaker who regularly fills huge auditiroums with his popular speeches, has discovered that because money is a key focus for many businesses, the process of keeping staff and making them happy is not always a priority.

“A profile system that not only profiles the employee but the job itself, ensures that the right person is being hired for the bob based on personality and behaviour needs, not just experiences. This is crucial as the right person in the right job will be willing to stay longer and happier as long as management knows how to maintain the correct motivation,” he said.

He shows that with proper people profiling which he has developed and fine tuned after first learning the Personality Insights D.I.S.C. system over a decade ago from the celebrated Dr Robert Rohm, is crucial to gain maximum performance from staff.

He shows that with the right training employees will want to come to work and put in a top performance – just like the top teams he regularly motivates.

The people profiling expert who works with the famous MCC (Marylebone Cricket Club) and top sports personalities as well as businesses, knows at a glance the personality traits that make customers different. He knows what encourages people to buy goods and services. He can even tell from the way they talk on the phone what sort of sales chat works best.

“I help and implement changes in people's lives that will help them achieve more and to be more. These are tried and tested techniques that have been proven to work and to make real and profound changes,” he says.

His interactive speaking performances also demonstrate a variety of techniques to sharpen up face to face communication and telephone contact - skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer.

Changing mindset is crucial for Bernie who believes that businesses don't have to settle for second best. This was a lesson he learned early on as a PT instructor with the RAF where he got the opportunity to inspire Olympians. The lessons have stood the test of time as he has worked with top teams and individuals ever since.

His personal brand of motivation sharpens up aspirations and goals and shows employees how to excel and reach peak performance. As Bernie has motivated Olympians , national cricket and football squads at home and abroad, he is confident he can make a difference in recession and beyond.

Spotting Winning Ways with professional speaker Bernie De Souza

Modern leaders have long accepted that their oganisations potentially have lots of leaders in the ranks.

The trick is spotting them, nurturing them and giving them the right jobs to retain their interest and keep them in the business.

Business guru's such as Professor John Kotter indicate that search and selection is a key element of the process.

He says: “with careful selection, nurturing and encouragement, dozens of people can play important leadership roles in a business organisation.”
This is exactly what Bernie De Souza has discovered in his presentations and personal examination of people at the management coal face as a motivational and leadership guru who helps businesses find the perfact match in terms of people and job.

Profiling has become the perfect tool for him to identify the personality traits we all have as potential leaders or business or wealth creators. He is exceptionally skilled at the process he has fine tuned and developed but he now enjoys helping others reap the benefits of the process too.

Bernie has been able to research countless individuals over twenty odd years as a top sports motivator. He agrees with the likes of celebrated leadership coach Humphrey Walters that winning is a habit which has to be encouraged.

Humphrey was responsible for the success of the England Rugby squad in 1997 and like Bernie, who also has experience working with top teams, he has used the experience to benefit companies ever since.

He says: “Companies that have risen to global leadership over the last twenty years invariably began with ambitions that were all out of proportion to their resources and capabilities. They however created an obsession with winning at all levels of the organisation and sustained this obsession over the fifteen or twenty years it took them to get there. They understood that winning is not a one time thing, it is an all time thing. It has to be constantly fuelled.”

As a top sports motivator who has encouraged greatness with the likes of the Pakistan cricket squad as well as Olympians and more lately, a UK national sports team, Bernie De Souza is playing his part in providing the fuel necessary build great business teams as well as businesses.

Bernie is used to individuals feeling out of their depth and helps them recognise the inner potential.
“We all have to feel good about ourselves to achieve our best and my events are geared around helping people recognise their worth and working out their goals,” he says.

Good communication plays its part too, especially in team development where bad mouthing behind the scenes can destroy management goals.”

Bernie is proud that he has helped many poor performers over the years recognise their worth. This has been demontrated time and again on the world stage.

As Mushtaq Mohammed, former Pakistan Captain and Coach discovered, it is possible to help a poor performing team achieve greatness with the aid of someone who knows and understands the things that make people tick. He says: “Bernie De Souza's strategy for understanding people helped me coach the Pakistan cricket team to success.”

School bullies curbed by Bernie De Souza personality classes

Professional speaker Bernie De Souza shows school audiences how they can avoid conflict by getting to know the personality traits of the people around them.

“I am an expert in the process of working out what makes us all tick and once you know what sort of personality you are and what other personality types there are and what needs to be done to work with them, you can avoid much of the conflict in the playground as well as in the workplace and at home.”

Bernie is famed around the world for his expertise in the Personality Insights D.I.S.C. Profiling process which he learned years ago and has perfected and developed personally.

He often uses it as part of the healing process helping top sporting teams gel together and he is also using it in schools to demonstrate the power of understanding personalities.

“For instance it helps to know that the “D” type characters in our profiling system are the dominant demanding creatures who always want their own way. It is not surprising that they always want to take the lead and in schools they can appear bullying. Knowing what presses their buttons is important in knowing how to avoid conflict. This is the sort of thing I teach at events.”

Inspirational souls in the second part of the process will go on the attack if they cannot find peaceful means to avoid conflict.

“Once again my audiences love finding out about the people in their midst. They also love to be shown what sort of personality types they are and how to control their natural urges.”

His assessments prove that the other sorts of people in his list will avoid confrontation where possible whilst others will comply with expectations.

“We all have some or all of these traits in our make-up and we have to know about them to make our lives happier.”

Bernie's presentations at schools are fun and interactive and demonstrate the power to be had in knowing the personalities around us.

“Teachers especially need to be instructed in the best ways to communicate with different personality types in order to keep peace in the classroom and get the most out of the individuals they teach.”

Bernie De Souza is working with various mainstream organisations on Continuous Personal Development (CPD) schemes required by training departments.

“In my own life I have diffused many difficult situations by knowing the personality types I am dealing with. I have the experience to sometimes know at a glance what type of character I am with and I can even tell from the inflection in a voice down the phone that I have to tread carefully with the sort of character I am talking to.”

Bernie De Souza is also working with top sportsmen and women in the New Year on conflict resolution and career management and communication programmes to improve team balance and goal setting.

He is credited with helping Pakistan and West Indies cricket teams in the past and last year worked with top footballers as well as cricketers to raise their game. He is currently working with a national UK sports squad to help them remain focused and successful.

He has also worked with Olympians and seen first hand what makes them different when it comes to being the best.

“I use these experiences to the benefit of schoolchildren and teachers who appreciate that I know what I am talking about.”

Bernie has also had the personal benefit of appearing with top class motivational speakers at events around the world and has the backing of the likes of Allan Pease who endorsed his last book.

Bernie De Souza - Sales and Telephone Training To Stay Ahead in 2010

Human Behaviour specialist Bernie De Souza has a colourful approach to finding out the inner self.

He has discovered there are certain colours which the personality types he has spent a lifetime studying use.

He finds that dominant leadership types frequently prefer black whilst outgoing people driven personalities select brighter colours for their outgoing wardrobe.

He has also noticed that the cautious C types he comes across as a people profiler are much tidier in their offices which match their need for order in the chaos of life.

For many years, long before it became popular with Human Resource Dartments and Recruiters, Bernie DeSouza recognised the benefit of the The Personality Insights process he first saw at a presentation by its American creator, Dr Robert Rohm..

The renowned sports motivator who has helped Olympians as well as top cricketing a football teams work out their goal setting, communication and team difficulties learned the process himself and has now expanded it further to the delight of its creator who often shares centre stage with him at major events around the world.
They show how it is essential for individuals to know their own personality DNA as well as the personality traits that make other people tick.

Essentially he finds people are broken up into four basic types and some have more or less of the traits than others. They fall into four main categories:
  • Dominent “ D” types who are generally dogmatic and decisive leaders who are difficult to communicate with both on the phone and off it.
  • Inspirational ”I” types who are interesting, interactive and have a hard time staying focused because they are busy making friends and taking time to chat. Selling to them is easier, especially if the pace is fast and interesting.
  • Supportive "S" types who are sweet and shy characters who need coaxing face to face and on the phone. Fortunately they are driven harmonious types who dislike conflict and are more likely to find it difficult to slam the phone down or slam the door shut.
  • Cautious analytical "C" types have to calculate and evaluate everything they do because they are critical thinking cognitive individuals who want quality answers that make sense in their task driven world.
“Everybody has some or all of these traits in them. I have mastered the process and can actually work out from my first meeting or telephone conversation what kind of person I am dealing with. As an accredited trainer I teach the process to help people first of all understand what type they are personally and how to handle communication with the other types for a successful outcome both in business and in their personal relationships,” added Bernie.

Reach For The Top With Speaker Bernie De Souza

It is not just top level sports personalities who benefit from the wit and wisdom of professional motivational and leadership speaker Bernie De Souza.

There's been Olympians Daley Thompson and Linford Christy in the past as well as champion boxer Ernie Shavers to be grateful for his coaching and confidence building skills .

More recently he has motivated top sports personalities at the height of their game as well as scores of companies who are grateful for his wise words.

Much of them have been narrated in his most recently published book Your Success Is....Hidden in Your Daily Routine' as well as a previous hot seller 'Unlock Your Dreams' - regarded as a blueprint for building up a successful networking organisation like he did.

Bernie De Souza never expects anyone to do anything which he wouldn't do himself. The level three cricket coach who loves helping top cricketers make the most of their skills, also helps business people make the most of their talents.

Confidence building is one of his main skills. He learned it the hard way because when he was growing up in a council house he didn't have many achievement hopes.

But these humble beginnings spurred him on and he gained in stature after receiving excellent training in the RAF where he was a PT instructor. .

Here, he came across a multitude of aspiring sportsmen who went on to achieve Olympic greatness with confidence boosting from Bernie and his colleagues. They were determined to show that self discipline, strong will and determination works wonders – traits that helped Bernie build up a fortune later when he ran a massive sales empire.

Bernie was always a good sportsman himself and built up a following who watched his rise in cricket and football. Apart from working with the MCC in recent years he can often be found motivating and advising fellow sportsmen and women in this sport and many others at the highest levels.

It wasn't long before he found himself having to motivate and inspire huge groups of people – so many in fact that he regularly booked huge auditoriums seating thousands such as the famous NEC and NIA in Birmingham as well as London Docklands to cater for the people needing his confidence boosting and sales advice.

He regularly shared top billing with other people motivators such as Allan Pease, explorer Sir Ranulph Fiennes, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki, Olympian Kriss Akabusi, and BBC presenter and football personality Alan Hansen.

Naturally, Bernie listens carefully to what they have to say and is thrilled when they give him personal advice. Now, as a professional public speaker registered with the professional speakers association, he is sought after by audiences keen for him to tell his own secrets of success.

Today he speaks around the world and advises businesses and individuals seeking his special brand of motivational and sales magic, based on his personal experiences in top level sport, business and the military.

The fact that he added personal profiling to his skills has been an added boon for the speaker who is so good at people assessment that he can tell at a glance what type of person he is dealing with and how best to handle conversations and communications with them. He can even tell what they are like from the way they speak on the telephone. These are brilliant in the sales arena where he excels and is a noted and sought after speaker.

Public Speaker, Bernie De Souza Resolves to Help Recession Hit Firms

Professional Speaker Bernie De Souza has made a New Year Resolution for 2010. He has resolved to help as many businesses as possible capture the attention of new customers and keep hold of old ones.

Profiling techniques which have made him internationally famous for years and helped him attract attention of huge audiences in well known auditoriums in Europe and America are coming to the fore as businesses claw back their reserves and make the most of their offering.

He also helps them nurture their people assets by showing them the best ways to communicate with different personality types. His tried and tested techniques outlined in two best selling books will soon be joined by another in 2010 backed up by informative CDs available at his popular events.

In his time Bernie has presented to thousands in stadium settings but he is also comfortable in smaller breakfast or supper settings where smaller groups want to know about the Personality Profiling he learned over a decade ago from its creator Dr Robert Rohm who often appears with him on stage to reinforce the message.

The reason Bernie De Souza is a popular speaker is that people can relate to him. He comes from humble beginnings and at one point couldn't imagine the success he ultimately achieved. He welcomed the encouragement of others and learned in the military as a PT instructor what it takes to inspire and motivate and help others excel. He fine tuned the techniques once a week when he had built up a hugely successful sales empire and needed to appear at the biggest stadiums to get his views across to thousands of people.

As he has helped and inspired top sports personalities including a clutch of Olympians, a world champion boxer, top cricket teams and football squads he is well versed at helping businesses and individuals achieve their best.

Public speaker Bernie De Souza Shows Schools Way Forward

Professional speaker Bernie De Souza has learned a great deal from his own business mentor Dr Robert Rohm who devised the Personality Insights profiling process which has made him famous around the world.

Long ago the former American teacher who often shares centre stage with him proved to him that the profiling process he uses has merit in the schoolroom.

That's why Bernie De Souza works with schools showing them his profiling process and also tells children his rags to riches story where he fought council house steriotyping and worked his way to the top.

Bernie has also devised a new presentation and training package especially for teachers to show them the different approaches needed for different personality types outlined in the D.I.S.C. Profiling process he has mastered and evolved.

He explains: “A "D" type child's approach to learning is: I want to do things my own way! "D"s want to know what the material is about before they decide if it's worthy of their time and trouble. They are "big picture" people and want you to be quick and to the point. They want to be in charge, and they often do well in helping to teach the class.”

It is not surprising that these dominant personality types can appear bullying as they are often the leaders of the pack who are not always a force for good.

“Fortunately they can be shown the way and taught to recognise the needs of others,” Bernie says.

“An "I" child's approach to learning is: I want to do things the fun way! "I"s learn best in a relaxed atmosphere because pressure throws them into panic. They love to learn by playing games and enjoy being creative. They tend to be very tactile. If they can see it or manipulate it, they can understand it,” he explains.

Teachers are shown the D.I.S.C. Process at events first of all through self profiling and then finding out about the other characteristics that make us different.

“I show how an "S" child's approach to learning is: I want to do things the easy way! "S"s do not like a fast pace or change; they want their teacher to slow down so they can process what is happening. They tend toward self-doubt, so they appreciate a teacher going over the information again. They want to please others and feel education is a cooperative process.”

Similarly a "C" child's approach to learning is: I want to do things the right way! "C"s expect their questions to be answered with quality information. they love facts and figures. They tend to be perfectionists. Explain expectations beforehand, so they can measure their progress. This environment is in harmony with their basic style. Most enjoy doing extra credit work.”

Bernie's presentations at schools are fun and interactive and demonstrate the power to be had in knowing the personalities around us.

Bernie De Souza works with top sportsmen and women on conflict resolution and career management and communication programmes to improve team balance and goal setting.

He is credited with helping Pakistan and West Indies cricket teams in the past and last year worked with top footballers as well as cricketers, which he is carrying forward into 2010.

Bernie is keen to show as many educators as possible the way forward when it comes to teaching at school and creating harmony in the home.

Public Speaker Bernie De Souza Is Passionate About Peak Performance

Bernie De Souza is passionate about helping people achieve their best. That's why he has written two books detailing how to get more out of life. The latest is fast becoming a goal setting bible called 'Your Success is.... Hidden in Your Daily Routine'.

He has used the book in recent months to encourage individuals and businesses to look at the small things that hold them back and change routines that clog success.

He has spent a working lifetime motivating sporting greats and has also enjoyed doing the same for businesses and individuals.

He is currently using the profiling and motivational techniques that have made him famous to help a top UK sports communicate and work better together and shows audiences at events around the world how they can make personal and business improvements to their lives too,.

Through his engaging and humorous talks audiences are discovering the personality DNA that makes everyone special and are accessing hidden personality traits to improve client relations, customer service and satisfaction.

His latest Keynote speeches highlight the importance of not taking people at face value and why individuals need to be loved and appreciated and why employees achieve more having fun rather than being glum.

He demonstrates the danger of placing a round peg in a square hole and why some people make dynamic leaders and others are better in nurturing roles or jobs requiring a questioning, methodical or reasoning mind.

Bernie has personally enjoyed tremendous personal and business success but he also knows from personal experience what it is like to lack personal self belief. He benefited from the encouragement of others when he was growing up as a young sportsman and learned many motivational techniques later as an air force Physical Training instructor who not only trained Olympians as part of his job.

It was doing that work that made him realise the different coping strategies Olympians have to focus on their goals. He studied these processes and developed them further to help other sporting greats as well as individuals and businesses wanting to raise their game.

In the last year alone, businesses of varying size in public relations, sales,catering, financial services and retail have reported increased profits and improvements in personal performance, customer relations, team building and sales.

Apart from his motivational skills, Bernie has grown the personal profiling techniques which have since made him famous around the world.

He came across them years ago when he first began working with leading sports personalities in various sports as well as an MCC (Marylebone Cricket Club) teacher and coach.

The professional motivator, author and speaker was delighted that Dr Robert Rohm, the inventor of the D.I.S.C. Profiling system he has used for twenty years as an accredited trainer, praised the advanced process he developed to help businesses meet the needs of the 21st century. He was pleased that it had a very warm reception when it was unveiled at a 'Personality Profiles' conference in the USA and is finding favour on both sides of the Atlantic.

Professional Speaker Helps Businesses Find Buried Treasure

Top leadership and motivational speaker Bernie De Souza helps companies find their buried treasure – people working for them.

Sometimes they are apparently lack lustre people marking time in jobs that don't suit them. Bernie's skill is showing managers how to unlock the hidden potential which everyone has.

He knows the power of understanding personalities after years of using and developing a special personality profiling system first developed by Dr Robert Rohm. Bernie is an accredited trainer of the excellent Personality Insights process which he often highlights at events on stage in a joint presentation with its American creator.

Bernie has fine tuned and developed the process further to help the top sporting personalities he coaches as well as business leaders and owners who want to get the most out of themselves and their employees.

Bernie personally is so skilled with the profiling process that he can actually tell at a glance the type of person he is dealing with and therefore the best approach to get them motivated.

He is also known around the world for the work he does helping sports men and women at the top of their profession get the most out of their skills and uses his motivational talents and profiling skills jointly to make the most of their potential too.

He says: “I help sports teams and business owners find the success that is hidden in their daily lives, something I have also written about in my latest book.”

He is proud of the book, 'Your Success Is....Hidden In Your Daily Routine' because it is filled with his observations on the things we all do wrong in our lives and the small things that can make a big difference.

Other professional speakers think Bernie and his methods are spot on, even people who are actually known in the field for their human behavioural skills, people such as the noted Allan Pease, who actually endorses Bernie's book with the words: "Bernie is a lively and memorable speaker who will give you the building blocks to success. "

It is typical of Bernie that big time names are lining up to endorse the skills he has spent a lifetime fine tuning first of all on cricket pitches where he first began to make a name for himself before joining the RAF (Royal Air Force) where he first developed a skill for training top talent.

It was there he first realised the differences in Olympic training and attitudes and realised first hand that self belief is important in sport and in life; a trait he witnessed first hand in the training rooms in the force where he met his first Olympians Daley Thompson, Linford Christie and Steve Cram who each approached success differently and all benefitted from his wisdom and knowledge.

There have been many sporting greats, individuals and business teams since who have benefitted from wise counselling and personality profiling expertise of this world acclaimed motivational and leadership speaker. He is currently working with a top England sporting squad in the UK with their communication skills as well as other sporting greats who he regularly mentors.

Professional Speaker Bernie De Souza Knows How People Tick

Professional speaker Bernie De Souza knows how to read people like a book and is currently helping recession hit firms find new customers and keep them by teaching individuals, managers and teams the profiling and communication skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer.

This sales ace made a personal fortune building up a business empire of his own. He has been a professional speaker for a decade, sharing centre stage with other famous inspirational speakers including people expert Allan Pease, explorer Sir Ranulph Fiennes, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki, Olympian Kriss Akabusi together with BBC presenter and football personality Alan Hansen.

He first took to the stage as a businessman who had made a fortune.Today Bernie teaches audiences at conferences as well as his own speaker training boot camps.

He is acknowledged around the world as a noted body language expert who has mastered profiling techniques tutored by the founder of Personality Insights, Dr Robert Rohm, who often shares a stage with him in America, Australia and Europe.

The author of books and CDs has spoken in auditoriums seating thousands such as the famous NEC and NIA in Birmingham, massive stadiums in London and sell out tours in Scotland where he has had standing ovations for the speeches which inspire and motivate.

Keynotes

Bernie has two main keynotes for 2010 where he reveals the secrets of his success and help audiences learn how to:
  • Spot Sales Potential
  • Resolve Conflict
  • Nurture Talent
  • Create Targets
  • Build Businesses
Motivational Speeches:
  • Your Success Is...Hidden In Your Daily Routine
  • Successful Telephone Sales and the Secrets of ?????
Professional speaker Bernie De Souza has rave revues for speeches for motivational talks on how not to control life and not let life control the individual. Based on his best selling books, audiences love his enjoyable interactive approach to public speaking which grab attention from the beginning and encourage plenty of interaction and participation.
Bernie De Souza uses all his professional know how as a former RAF sports motivator and coach to promote harmony in top national and international sports teams as well as businesses of all kinds.

In the past he has motivated the likes of Pakistan cricket squad, Manchester United Footballers, Olympians and even world class boxer Ernie Shavers to achieve their best. Bernie de Souza knows that with professional help people from all walks of life can achieve much more than they ever dreamed.

The lively presentations are a blueprint of self discovery where he reveals the routines and habits which clog up daily routine. It is the route to becoming more:
  • focused
  • disciplined
  • fulfilled
Attendees leave with a valuable productivity and lifeskills tool kit packed with tips and techniques leading to a better life.

This is reinforced by detailed information found in Bernie's latest book Your Success Is....Hidden In Your Daily Routine which is fast becoming a best seller with business audiences.

Typical Rave Revue Received:

“Thank you for the wonderful impact you had on our team with your professional and powerful presentation.
The training you gave us was precisely the element required to give my team the confidence to explode our business into the global arena.” Jeff Bradtk, Workforce Solutions Recruitment – Australia

Premier Division Firm Books Premier Division Speaker Bernie De Souza

A company in the premier division when it comes to helping England Cricket, Premier League Football clubs and a variety of other sports find commercial partners reported winning in excess of £3 million worth of business after engaging Bernie De Souza to motivate the sales team.

They are just one of the amazing success stories reported by the acclaimed public speaker who is helping recession hit companies carry win business.

Managing Director John Lee credits the success coach with boosting the confidence of his sales squad and helping them understand the psyche of individual clients and how to interact with them.

“We have signed in excess of £3 million worth of business since he has been with us and I think he has been a major contributor to that success,” said Mr Lee.

Amongst its many successes, BD Sport is credited with helping take the British Baseball Federation and the British Softball Federation from One part time employee with £50K of turnover in 1998 to a professionally run organisation with over 10 staff and a near £500K turnover organisation.

The company also delivered the biggest sponsorship in the history of Baseball and Softball in the UK - £1m over 3 years - and received the ‘best sponsorship for a grass roots sport in 2001.

Bernie is renowned for the power of his people profiling skills which have made him famous – skills he first learned decades ago from the creator of Personality Insights D.I. S.C. profiling, Dr Robert Rohm. He has also demonstrated the skills on huge conference stages or in private settings such as the one with BD Sport.

It is successes such as these which Mr Lee wants to capitalise on and grow. Bernie De Souza profiled the six team members and demonstrated the stimulus appreciated by various character types and the approaches which work best. He visits the company in Preston regularly to suggest various communication tactics and supplies other business coaching.

“Everyone feels more confident when he is around, “ said John Lee, “he has definitely made a difference in the work we are doing.”

Many of the skills Bernie taught the company are outlined in his conference keynotes and training packages titled the Power of Understanding Personalities where he unlocks the hidden personality DNA which helps breakdown the barriers to personal and business success.

John explained that he was shown that his own personality type doesn’t like to waste time and gets to the point quickly. He realises now that he is a visual thinker and the sort of sales presentations which would appeal to him personally. He recognises now that this approach wouldn’t work with someone of a more laid back character who was possibly more “touchy feely”.

“An athlete wins by one tenth of a second and we are trying to take that philosophy into business. The information Bernie supplies helps make us more observant and reactive to our clients needs,” he says.

Polo Club Restaurant Ahead In The Service Stakes Thanks To Public Speaker - Bernie De Souza

Motivational public speaker Bernie De Souza enjoyed helping a restaurant at a classy polo club in his home town of Leamington Spa keep ahead in the customer stakes.

High on the success of his latest book, 'Your success ...Is In your Daily Routine' and performances on stage in large auditoriums such as the NIC and NIA in Birmingham, De Souza was confident he could make a difference to staff serving high worth clients attending matches at the quality Silchar Polo Club.

Credited with giving the victorious West Indies and Pakistan cricket treams a winning mindset, the Warwick based peak performance and people profiling specialist ran regular training sessions at the Club Bar and Restaurant run by Northampton restaurateur Kas Mia.

There was plenty at stake because the restaurant was living up to a name which first came to prominence in India where two army officers named their club in Manipur the Silchar Club in 1859.

Bernie De Souza showed the staff at the club and a sister restaurant in Northampton how small lapses in thought create big problems in fast moving service environments. As a successfully people profiler himself he was able to show waiters and bar staff how to read their clients properly and adapt the service to the personalities involved.

“I help and implement changes in their lives that will help them achieve more and to be more. These are tried and tested techniques that have been proven to work and to make real and profound changes,” he says.

Bernie is noted for speeches as a professional public speaker and motivator around the world, inspiring audiences to make small changes to their lives which make a big difference.

He has also addressed huge audiences about his personal successes on stage with the likes of business motivator Allan Pease, explorer Sir Ranulph Fiennes, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki and BBC presenter and football personality Alan Hansen.

He gets rave revues for the quality of his talks and workshops about helping businesses beat recession by beefing up their sales and customer relations techniques, just as he has done at the Silchar Club.

The people profiling expert who works as a coach at the famous MCC (Marylebone Cricket Club) and top sports personalities as well as businesses, knows at a glance the personality traits that make customers different. He knows what encourages people to buy goods and services. He can even tell from the way they talk on the phone what sort of sales chat works best.

Not for him bland robotic sales calls but personalised chat which fosters long lasting relationships and the promotion of customer interaction and quality service.

As a long time user of a specialist Personality Insights D.I.S.C. profiling system developed over twenty years ago in America by renowned business inventor Dr Robert Rohm, he knows how to read people like a book.

Seeing companies go under in recession has made him sad and he is currently helping firms feel good about themselves by showing them a variety of techniques to sharpen up face to face communication and telephone contact - skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer.

New Year Resolutions Should Include Personality Profiling says Brnie De Souza

Popular people profiler Bernie De Souza is using New Year Resolutions to prove to audiences that they have to get their personalities as well as their weight control or smoking habits under control .

Recession hit families who are tightening their belts are being advised to watch out for the personality traits which need curbing.

“They are just as worrying as the fitness regimes we all think about at this time of year,” he says.

Leamington Spa based Bernie De Souza uses a profiling process which identifies people with inbuilt characteristic traits that individuals need to know about so that they can work out ways to handle them.

He is concerned for instance that the dominant “D” type personalities he profileswho are the dominant characters are the worst when it comes to getting their finances in order. This is a worry because this personality type are frequently leaders who run businesses and don;t like to be bogged down by detail.

Bernie shows audiences at events that “D” types are much more likely to take risks because they are motivated by the need to get things moving quickly and the last thing they want is to waste their time with small details.

His colleagues within the Personality Insights network highlight the fact that the "D" types they profile are renowned for regarding a budget as a rough estimate that must yield to goals and plans.

“This is worrying because they are likely to let money issues slide and lose sight of the Big picture. We prove to these types that they have to to watch out for this trait which can be dangerous if it is not kept under control.”

As budgets are of particular concern in recession and at the beginning of the year after the Christmas festivities, Bernie has been approached by families feeling the pinch. He pinpoints the individuals who come to see him and point the way forward for the various types.

Another personality type in is profiling system are the “I” types who are inspirational thinkers who have their heads in the clouds much too often.

“These types tend to find everything too hard to understand and literally bury their heads in the sand. We can feel sorry for them because they are nice people but they need to be shown how to toughen up in times of crisis.”

They need to take note from the “S” type characters in the D.I.S.C. Personality Insights profiling system used by Bernie and his colleagues which show that the third group are supportive caring people who are much more likely to keep their budget under control and err on the side of caution.

“I know which personality type I would like to be with at times like this. We should all get to know these supportive “S” types who weight up people issues against financial constraints when the going is tough.”

Similarly the cautious nature of the analytical “C” types in his profiling list are worth getting to know because they will always stay within budget and spend a great deal of their time weighing up the pros and cons of their investments.

“I find these types will be excited by the small print and are the first ones to turn to in times of trouble. It is good to have a good selection of these personality types within an organisation. I certainly like it when I come across them in the course of my work.”

Bernie has devised a series of presentations and workshops in 2010 to help businesses and individuals analyse their own personalities and others so that they can fight their way out of recession. He is expecting big take up of the specialist motivational and profiling skills which have made him famous as a professional public speaker and motivational people profiler who works with top teams and businesses around the world.

Motivation experts rave about professional speaker Bernie De Souza

Body language and relationship expert Allan Pease rates fellow professional speaker Bernie De Souza so highly he encourages him to speak at enagements in Australia and has written the foreword to Bernie's latest book.

Endorsing Amazon favourite Your Success Is....Hidden In Your Daily Routine the popular motivational speaker says: "Bernie is a lively and memorable speaker who will give you the building blocks to success. "

It is typical of Bernie that big time names are lining up to endorse the skills he has spent a lifetime fine tuning first of all on cricket pitches where he first began to make a name for himself before joining the RAF (Royal Air Force) where he first developed a skill for training top talent.

It was there he first realised the differences in Olympic training and attitudes and realised first hand that self belief is important in sport and in life; a trait he witnessed first hand in the training rooms in the force where he met his first Olympians Daley Thompson, Linford Christie and Steve Cram who each approached success differently and all benefitted from his wisdom and knowledge.

There have been many sporting greats, individuals and business teams since who have benefitted from wise counselling and personality profiling expertise of this world acclaimed motivational speaker and trainer.

Professional speaker Bernie De Souza has shared centre stage with famous figures such as explorer Sir Ranulph Fiennes, Rugby ace Will Carling, Rugby ace, billionaire businessman Robert Kiyosaki, Olympian Kriss Akabusi and BBC presenter and football hero Alan Hansen since he made the brave decision to quit his military career to follow a hunch that he could achieve greatness in Business.

Fortunately he was right and went on to make a fortune running a major sales empire which required him to address vast audiences in the biggest auditoriums like the NEC and NIA in the world to motivate business owners and sales teams.In the last decade there have been standing ovations many times for his action packed motivational talks.Today the member of the Professional Speakers Association gets rave revues for the quality of his talks and workshops about helping businesses beat recession by beefing up their sales and customer relations techniques.

Bernie is proud that he has been given personal survival advice from legendary adventurer Sir Ranulph Fiennes and top tips from Robert Kiyosaki, the best selling author and billionaire businessman who have both appeared at events with him. He believes it is good to have heroes and is pleased that word has got around that he is special too.

Apart from Olympians and famous sports teams he has motivated, there are countess individuals who have reason to thank Bernie for inspiring them to achieve more out of life. He practices what he preaches including the personality profiling techniques which have made him famous – skills he learned personally from the creator of a system called Personality Insights created by Dr Robert Rhone who is his personal mentor and admirer.

Even without the tools and techniques in his hand Bernie De Souza has become so skilled at personality profiling that he can tell at a glance what sort of individual he is dealing with and what sort of sales or business approach would work best. He can even tell a personality from the tone of voice on a telephone and has developed a set of instructions which he demonstrates on stage at his professional speaking engagements.

Leadership Speaker Bernie De Souza Develops Business Profiles

Do you fit the profile of your business? That's what professional motivational and leadership speaker Bernie De Souza finds out at events around the globe.

This Performance Profiler analyses people and the businesses he advises to find where they could improve what they are doing and and be more successful.

He has developed many techniques based on his vast experiences as a top motivator helping sports personalities at the top of their game as well as business leaders wanting advice on hiring the right people to make their companies better.

“I help sports teams and business owners find the success that is hidden in their daily lives and train businesses and teams to create purpose and direction in every action.”

He knows the power of understanding personalities after years of using and developing a special personality profiling system first developed by Dr Robert Rohm. Bernie is an accredited trainer of the excellent Personality Insights D.I.S.C. process which he often highlights at events on stage in a joint presentation with its American creator.

Bernie has fine tuned and developed the process further to help the top sporting personalities he coaches as well as business leaders and owners who want to get the most out of themselves and their employees.

He has mapped out the blueprint for success in his latest is proud of the book, 'Your Success Is....Hidden In Your Daily Routine' - filled with his observations on the things we all do wrong in our lives and the small things that can make a big difference.

Other professional speakers think Bernie and his methods are spot on, even people who are actually known in the field for their human behavioural skills, people such as the noted Allan Pease, who actually endorses Bernie's book with the words: "Bernie is a lively and memorable speaker who will give you the building blocks to success. "

It is typical of Bernie that big time names are lining up to endorse the skills he has spent a lifetime fine tuning first of all on cricket pitches where he first began to make a name for himself before joining the RAF where he first developed a skill for training top talent.

It was there he first realised the differences in Olympic training and attitudes and realised first hand that self belief is important in sport and in life; a trait he witnessed first hand in the training rooms in the force where he met his first Olympians Daley Thompson, Linford Christie and Steve Cram who each approached success differently and all benefitted from his wisdom and knowledge.

There have been many sporting greats, individuals and business teams since who have benefitted from wise counselling and personality profiling expertise of this world acclaimed motivational and leadership speaker. He is currently working with a top England sporting squad in the UK with their communication skills as well as other sporting greats who he regularly mentors.

“I equip athletes to achieve victory in their mind so they can execute it on the field. I also help business leaders focus more on the things that really matter and show them how to let others take more of the management strain.”

Leaders come under scrutiny at powerful presentations by Bernie De Souza

Managers come under the microscope when top motivational and leadership speaker Bernie De Souza addresses businesses at events of all sizes.

He uses the personal profiling system which has made him famous to show that it is not just employees seeking jobs that need profiling but the people employing them too.

“Management and supervisor training is important to help supervisors lead effectively and understand their employees personalities. They need to be shown how to effectively motivate them and manage them in order to maximise their perfomance and results not only as individuals but also in their daily routines,” he says.

Attendees are also given a free copy of his latest book, 'Your Success Is....Hidden In Your Daily Routine' endorsed by the celebrated speaker Allan Pease who rates Bernie and his methods highly. He says: "Bernie is a lively and memorable speaker who will give you the building blocks to success. "

It is typical of Bernie that big time names are lining up to endorse the skills he has spent a lifetime fine tuning first of all on cricket pitches where he first began to make a name for himself before joining the RAF (Royal Air Force) where he first developed a skill for training top talent.

It was there he first realised the differences in Olympic training and attitudes and realised first hand that self belief is important in sport and in life; a trait he witnessed first hand in the training rooms in the force where he met his first Olympians Daley Thompson, Linford Christie and Steve Cram who each approached success differently and all benefitted from his wisdom and knowledge.

There have been many sporting greats, individuals and business teams since who have benefitted from wise counselling and personality profiling expertise of this world acclaimed motivational speaker and trainer.

Professional speaker Bernie De Souza knows from exerperience that what motivates you might not motivate me.

He has developed tips and techniques which demonstrate how to find the right motivation for each individual.

Recruiters are surprised that the renowned people profiler uses his system to scrutinise the job as well as the person wanting it - ensuring that the personality being considered will be good at the job and enjoy it.

“This is crucial as the right person in the right job will be willing to stay longer and happier as long as management knows how to maintain the correct motivation,” he says.

He knew over ten years ago before it became fashionable with HR and recruitment departments that people profiling Personality Insights process he first learned from its creator, Dr Robert Rohm, has a big place in recruitment and retention and he has developed it further to marry well with his other skills.

As well as the powerful motivational presentations which he does on major stages as well as in front of small groups, like business and supper clubs, he has a full on phased training scheme geared around sports teams as well as business owners and individuals.

“By analysing their teams or business and finding where they could mange communication and daily routine more effectively, I train businesses and teams to create purpose and direction in every action.” he says.

Bernie De Souza - Don't Underestimate People Power

Even when Adam first interested Eve in the apple it has been important for people to recognise the needs of others.

Professional speaker and motivational and leadership trainer Bernie De Souza helps adults and children change their mindset and attitude and fine tune their relationships with those they are working with and selling to.

Even in the playground it is important to get along with others and Bernie often talks to schools about the people skills he learned first of all as a sportsman, then as a physical training instructor in the airforce and finally as a businessman inspiring vast numbers of people to achieve greatness.

It helps that Bernie has become world recognised as an expert in a specialist people profiling process he came across before it became fashionable with human resource departments to check out the inner self of potential employees.

The professional motivator, author and speaker was delighted that Dr Robert Rohm, the inventor of the Personality Insights D.I.S.C. Profiling system he has used for twenty years as an accredited trainer, praised the advanced process he developed to help businesses meet the needs of the 21st century. He was pleased that it had a very warm reception when it was unveiled at a 'Personality Profiles' conference in the USA and is now finding favour on both sides of the Atlantic.

Even before he learned profiling he learned first hand the different ways top sports personalities set goals and approach their route to greatness. In the early days he had the opportunities to witness the likes of Olympians Daley Thompson, Steve Cram and Linford Christy set goals when he was a physical training instructor in the airforce in the UK where he lives.

Since then, there have been opportunities to coach a myriad of teams and individuals globally who have all benefitted from his unique people management and motivational skills. At the height of his business success he was addressing audiences of thousands in major locations and has used this experience developing his presentational talents as a professional motivational and leadership speaker.

Since then he has continued to present to vast crowds as well as smaller ones in intimate sessions run by the likes of the Chamber of Commerce and BNI networking.

Although Bernie enjoys one to one mentoring and coaching he adores presenting at events of all sizes. He is not phazed by big audiences because he has many experiences of speaking to thousands at major speaking venues around the world. He is also just as at home at intimate breakfast and supper clubs where he gives audiences the benefits of his specialist motivational, inspirational leadership expertise.

Bernie regularly works with business owners showing them how to achiee better results in less time. The key for him is to show them methods to stop poor productivity and nurture and motivate employees.

“I also like working with struggling sports and business teams to show them the mind shift needed and to profile individuals to help them become winners instead of losers,” he says.

Don't Be a Square Peg in a Round Hole says famous speaker Bernie De Souza - part2

Tips and techniques provided by Bernie De Souza at events provide audiences with the skills they need to create purpose and direction in every action.

That's the promise of the speaker and sports and business coach who uncovers hidden gems in businesses and organisations wherever he goes.

He packs stadiums and events with his powerful presentations which unleash hidden potential everywhere. Offices, colleges and schools, nothing can escape his watchful eye.

He does it mainly with the help of a people profiling system he has used for over a decade to spot the differences in all of us which make a difference. He also employs skills that have made him famous since he quit the military where he was a PT instructor inspiring a motivating RAF (Royal Air Force) professionals to to their absolute best.

It was there, he first rubbed shoulders with Olympians and he has been inspiring and motivating top individuals and teams ever since. He finds the profiling system especially useful in working out the best methods of communication with his own clients as well as helping others to maintain their own client base.

“By analysing their teams or business and finding where they could mange communication and daily tourine more effectively, I train businesses and teams to create purpose and direction in every action.” he says.

For someone who grew up in a council house and was rather timid when he was young, it is amazing that Bernie is happy to perform on stages which normally house pop concerns and political rallies.

He first took to the stage showing individuals the secrets of his success in business where he grew a massive sales empire.

He also now shows that with proper people profiling which he has developed and fine tuned after first learning it over a decade ago from the celebrated Dr Robert Rohm, is crucial to gain maximum performance from staff.

He shows that with the right training employees will want to come to work and put in a top performance – just like the top teams he regularly motivates.

The motivator who works with the famous MCC (Marylebone Cricket Club) and top sports personalities as well as businesses, knows at a glance the personality traits that make customers different. He knows what encourages people to buy goods and services. He can even tell from the way they talk on the phone what sort of sales chat works best.

“I help and implement changes in people's lives that will help them achieve more and to be more. These are tried and tested techniques that have been proven to work and to make real and profound changes,” he says.

His interactive speaking performances also demonstrate a variety of techniques to sharpen up face to face communication and telephone contact - skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer who has rubbed shoulders with other famous motivational and inspirational personalities at major events.

Profiling is not just about the individual, it can also identify the job itself and ensure that round pegs are not in square holes.

Don't Be a Square Peg in a Round Hole says famous speaker Bernie De Souza - part1

Tips and techniques provided by Bernie De Souza at events provide audiences with the skills they need to create purpose and direction in every action.

That's the promise of the speaker and sports and business coach who uncovers hidden gems in businesses and organisations wherever he goes.

He packs stadiums and events with his powerful presentations which unleash hidden potential everywhere. Offices, colleges and schools, nothing can escape his watchful eye.

He does it mainly with the help of a people profiling system he has used for over a decade to spot the differences in all of us which make a difference. He also employs skills that have made him famous since he quit the military where he was a PT instructor inspiring a motivating RAF professionals to to their absolute best.

It was there, he first rubbed shoulders with Olympians and he has been inspiring and motivating top individuals and teams ever since. He finds the profiling system especially useful in working out the best methods of communication with his own clients as well as helping others to maintain their own client base.

“By analysing their teams or business and finding where they could mange communication and daily tourine more effectively, I train businesses and teams to create purpose and direction in every action.” he says.

For someone who grew up in a council house and was rather timid when he was young, it is amazing that Bernie is happy to perform on stages which normally house pop concerns and political rallies.

He first took to the stage showing individuals the secrets of his success in business where he grew a massive sales empire.

He also now shows that with proper people profiling which he has developed and fine tuned after first learning it over a decade ago from the celebrated Dr Robert Rohm, is crucial to gain maximum performance from staff.

He shows that with the right training employees will want to come to work and put in a top performance – just like the top teams he regularly motivates.

The motivator who works with the famous MCC (Marleybone Cricket Club) and top sports personalities as well as businesses, knows at a glance the personality traits that make customers different. He knows what encourages people to buy goods and services. He can even tell from the way they talk on the phone what sort of sales chat works best.

“I help and implement changes in people's lives that will help them achieve more and to be more. These are tried and tested techniques that have been proven to work and to make real and profound changes,” he says.

His interactive speaking performances also demonstrate a variety of techniques to sharpen up face to face communication and telephone contact - skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer who has rubbed shoulders with other famous motivational and inspirational personalities at major events.

Profiling is not just about the individual, it can also identify the job itself and ensure that round pegs are not in square holes.

Cracking the People Code With Professional Speaker Bernie De Souza

As UK's leading Personality Profiler, Bernie De Souza is often asked if he can "read" people and their styles when he first meets them.

Years of practice shows he is astonishingly accurate when it comes to working out personalities and the things they like to do and wear.

Dominant people who are frequently leaders in business have a tendency to prefer black he finds and the more outgoing inspirational characters put brighter colours in their wardrobe than anything else he says.

He also finds that the third character types he studies are not snappy dressers because they are probably focusing on others in their caring sharing way.

Finally the cautious analytical people in the fourth category he knows like the back of his hand demonstrate are much more likely to be immaculately dressed. He has even noticed they are much more likely to have colour coded pens on their tidy desks.

It is this sort of attention to detail which sets Bernie apart from other presenters who merely take human behavioural processes and systems off the peg or purchase them online without the skills and knowledge he has built up over many years people watching.

The Personality Insights process was introduced to him decades ago by its American creator, Dr Robert Rohm.

Essentially they break up individuals into four distinct types. They point out to audiences that people are often solely typecast although many of us are made up of an amalgamation of the different types. The trick is working out which types we are as individuals and what sort of people our work colleages, spouses and friends are. It helps they say to get on with people if you know what makes them tick. The four main DISC profiling categories are:
  • Dominant “ D” types
  • Inspirational ”I” types
  • Supportive "S" types
  • Cautious analytical "C" types
At events Mr De Souza has been showing audiences of all kinds how profiling techniques point out the personalities behind masks we all put on.

De Souza not only presents at large events showing his unique personal skills, he also operates one to one mentoring for individuals and businesses as well as online guidance for recruiters in search and selection in particular.

“I can tell from the moment I meet people what sort of personality people are and the best jobs for them. I know the sort of people they are inside as well as out and can demonstrate what works best for their personality type. I even know know for instance from the tone of their voice on the telephone what kind of personality I am dealing with. This is especially useful in the sales environment where people watching is important.”

Mr De Souza is well known in the realms of sport where he has a big following amongst top name coaches who appreciate his profiling and management skills. The keen footballer and cricketer who is a level three cricket coach with MCC (Marylebone Cricket Club) is working with top teams again in 2010 to raise their game.

Companies Beat Staff Battles With Expertise of Public Speaker Bernie De Souza

How to maintain and retain staff in recession was one of the main goals of presentations and workshops by professional public speaker Bernie De Souza as the recession began to bite.

The renowned people management expert was determined to show the importance of the profiling expertise which has made him famous around the world.

Bernie De Souza regularly fills massive stages addressing thousands and was confident that he could make a difference to cash starved firms.

Recruitment and retention has been especially difficult in the months that followed and he has shown companies where they are going wrong.

“A profile system that not only profiles the employee but the job itself, ensures that the right person is being hired for the bob based on personality and behaviour needs, not just experiences. This is crucial as the right person in the right job will be willing to stay longer and happier as long as management knows how to maintain the correct motivation.”

As a noted motivational expert who has coached Olympians and top national cricket and football teams in the course of his career, Bernie De Souza demonstrates how managers and supervisors can be more effective.

He shows that with proper people profiling which he has developed and fine tuned after first learning it over a decade ago from the celebrated Dr Robert Rohm, is crucial to gain maximum performance from staff.

He is an accredited trainer of the Personality Insights D.I.S.C. syystem shows that with the right instruction, employees will want to come to work and put in a tip top performance – just like the top teams he regularly motivates.

As Bernie De Souza has also run a hugely successful sales business utilising thousands of experiences and expertise, he has the confidence to be able to address audiences of other managers and also does one to one mentoring with business owners.

Like his presentations, they are based on experiences noted in his popular new books 'Your Success Is.....In Your Daily Routine' here he shows that small difference in behaviour and practice can make a big difference.

“I help and implement changes in people's lives that will help them achieve more and to be more. These are tried and tested techniques that have been proven to work and to make real and profound changes,” he says.

The people profiling expert who works with the famous MCC (Marylebone Cricket Club) and top sports personalities as well as businesses, knows at a glance the personality traits that make customers different. He knows what encourages people to buy goods and services. He can even tell from the way they talk on the phone what sort of sales chat works best.

His interactive speaking performances also demonstrate a variety of techniques to sharpen up face to face communication and telephone contact - skills that have made him famous as a professional motivational speaker, leadership coach and sales trainer.

He consistently has quality feedback which endorses the quality of the performances and the relevance of the information to modern businesses fighting countless foes. He provides the tools and techniques which help managers go into battle effectively.

Climbing the Leadership Ladder With Professional Speaker Bernie De Souza

Avoid the slips and slides of climbing the leadership ladder with expert presentations from professional speaker Bernie De Souza who speaks at events and runs workshops showing supervisors the tools to make a successful climb to the top.

He gives a sneak preview at events of the one to one training and workshops that have made him famous.

They are based on his own climb to the top where he overcame a humble background growing up in a crowded council house and forged a career for himself based at first on his sporting skills in cricket and football.

Life was good in the RAF (Royal Air Force) as a PT instructor training tough individuals including a clutch of Olympians with an eye to reaching the top too. They all had different approaches to success and this led him to go for gold himself when he found himself doing well in a multi level marketing business.

Eventually he made a fortune in sales and now teaches businesses and sales teams how to communicate effectively with potential customers and sales teams.

In his workshops he supplies essential guidance for small to medium sized businesses and corporate managers feeling like a fish out of water – people who often leave their employment because they can't cope with the strange new environment of management.
  • Bernie has built up an international reputation as a noted people profiler and shows audiences how to:
  • How to best motivate people
  • Earning employee trust and passion
  • Efficient Delegation
  • People Behaviours
  • How to effectively assess a citation and make the right decision
  • Cope with friction or complaints
  • Keeping a friendly distance
In his time coaching top sporting personalities as well as managers, Bernie comes across organisations and teams who have their wires crossed.

He shows them the secrets of effective communication and shows how to read the signs of trouble as well as the pointers to making quality relationships.

More recently he has motivated top sports personalities at the height of their game as well as scores of companies who are grateful for his wise words.

Much of them have been narrated in his most recently published book Your Success Is....Hidden in Your Daily Routine' as well as a previous hot seller 'Unlock Your Dreams' - regarded as a blueprint for building up a successful networking organisation like he did.

Bernie De Souza never expects anyone to do anything which he wouldn't do himself. The level three MCC (Marylebone Cricket Club) cricket coach who loves helping top cricketers make the most of their skills, also helps business people make the most of their talents.

Confidence building is one of his main skills. He learned it the hard way because when he was growing up in a council house he didn't have many achievement hopes. He never dreamed that before long he would be addressing huge groups of people – so many in fact that he regularly booked huge auditoriums seating thousands such as the famous NEC and NIA in Birmingham as well as London Docklands to cater for the people needing his confidence boosting and sales advice.

He regularly shared top billing with other people motivators such as Allan Pease, explorer Sir Ranulph Fiennes, Rugby ace Will Carling, billionaire businessman Robert Kiyosaki, Olympian Kriss Akabusi and BBC presenter and football personality Alan Hansen.

Client Attraction Is Speciality of Professional Speaker Bernie De Souza

Client attraction is an important element of the work Bernie De Souza does as a top professional public speaker and leadership coach.

He is a specialist in a people profiling system which identifies the different personalities which make up the human race.

This is important in identifying personality types and the ways they think and like to be spoken to.

“Those who like working with people like others to speak to them in a personable way too. They like it when the things they do are appreciated and their well being is of importance. I talk to those sort of people in a totally different way to those who want a swift response and can't abide time wasters,” Bernie says.

At events he demonstrates the different types of personalities which make up the human race and shows various ways to spot them. He also talks about the approaches needed and best ways to get the sales messages across.

Inflections in the voice also tip off experts the best way to get a good response and secure a sales lead or potential customer response on the telephone.

“I have been doing this a long time and enjoy showing others how they can benefit from my knowledge,” he added.

Bernie has grown the personal profiling techniques which have made him famous around the world. He came across them years ago when he first began working with leading sports personalities in various sports.

The professional motivator, author and speaker was delighted that Dr Robert Rohm, the inventor of the Personality Insights D.I.S.C. Profiling system he has used for twenty years as an accredited trainer, praised the advanced process he developed to help businesses meet the needs of the 21st century. He was pleased that it had a very warm reception when it was unveiled at a 'Personality Profiles' conference in the USA and is finding favour on both sides of the Atlantic.

Even before he learned profiling he learned first hand the different ways top sports personalities set goals and approach their route to greatness. In the early days he had the opportunities to witness the likes of Olympians Daley Thompson, Steve Cram and Linford Christy approach goalsetting when he was a physical training instructor in the airforce in the UK where he lives.

Since then, there have been opportunities to coach a myriad of teams and individuals globally who have all benefitted from his unique people management and motivational skills. At the height of his business success he was addressing audiences of thousands in major locations and has used this experience developing his presentational talents as a professional motivational and leadership speaker.

Although Bernie enjoys one to one mentoring and coaching he adores presenting at events of all sizes. He is not phazed by big audiences because he has many experiences of speaking to thousands at major speaking venues around the world. He is also just as at home at intimate breakfast and supper clubs where he gives audiences the benefits of his specialist motivational, inspirational leadership expertise.

Blind entrepreneur given a speaking helping hand by Bernie De Souza

Blind author Lynn Pereira has benefited from Bernie De Souza's expertise and invitation to address one of his events at Heythrop Park, Oxfordshire.

Blind entrepreneur Lynn Pereira has burst onto the speaker and literary scene telling powerful and surprisingly witty stories which prove it is possible to overcome the greatest odds and come out victorious - timely messages to revive sagging spirits and inflame passion in global recession.

“Lynn has had a life change like no other and can help people facing upheavals and change in their lives. Her keynotes describe the acid attack which robbed her of sight and destroyed her looks at a time when she was riding high after building up a successful property, import and fashion business.” Bernie says.

At last the author of Orchid Child can now also capitalise on consistent praise since her first Chamber of Commerce engagement where word circulated amongst hotel staff at the Leeds Hilton that a "special talk" had been heard. Many said their farewells in reception alongside audience members and event bookers keen to share their enthusiasm.

Lynn Pereira has become - a powerful presenter who can ignite the passion for business and extinguish inflamed fears. She is a beacon for enlightened thinking towards the disabled and disability issues and self limiting behaviour.

Lynn first met Bernie at a speaker boot camp run by Frank Furness which professionals use to brush up their skills and keep abreast of latest speaking techniques in the UK and USA.

Bernie was impressed with Lynn's determination to succeed as a public speaker as well as her motivational story which he knew would ignite audiences attending events he runs.

She appeared at one of them and learned a great deal from the audience which included business men and women, a former nurse squadron leader, motivational speakers and television personalities.

“I am running speaker boot camps myself which I like to think of as a speaker nursery where people are given help and encouragement to do their best. I also advise on the content of speeches as well as delivery. No-one could fail to be motivated by Lynn Pereira, she is a very special lady,” said Mr De Souza.

De Souza could relate to Lynn's own business story because it is similar to his own. She started a business from nothing and became fabulously wealthy. She met many people in her own business journey who were inspirational and she was grateful to Bernie's invitation to speak.

“People came up to me afterwards and wanted to know more. I am very pleased that I now have a book I can supply at events and I now sometimes hoola hoop as a bit of fun.”

Audiences can view Lynn on You Tube, talking in public as well as hoola hooping. She hopes to attend an event with Bernie again. She endorses the power of working with other professional speakers.

“I like to learn from them and find out what audiences want and what sort of speeches work best,” she said.

Bernie De Souza's Winter Workout for the Brain in 2010

Professional speaker Bernie De Souza has devised a winter workout for the brain in 2010. He wants people to slim down their thoughts and focus on one direction to get results.

“I help reshape people by reprogramming the mind and showing them what they do best and what they should be doing to make the most of their talents at work or at home.”

At events he fills the UK's biggest auditoriums showing audiences of all kinds how his profiling techniques point out the personalities behind masks we all build up as we are growing up and being shaped by the thoughts of others.

“It is easy to drift into jobs that don't suit simply because of circumstance or because we think that what we are doing is expected. It is so much better for people to discover hidden talents and grow them into something worthwhile and enjoyable.”

De Souza not only presents at large events showing his unique personal skills, he also operates one to one mentoring for individuals and businesses as well as on-line guidance for recruiters in search and selection in particular.

“I can tell from the moment I meet people what sort of personality they are and the best jobs for them. I know the sort of people they are inside as well as out and can demonstrate what works best for their personality type. I even know know for instance from the tone of their voice on the telephone what kind of personality I am dealing with. This is especially useful in the sales environment where people watching is important.”

He has cleverly combined motivational techniques he has built on since first becoming a professional physical trainer in the airforce over twenty years ago where he first encountered Olympians needing goal-setting and inspirational help.

He has built on these skills further after being one of the first in Britain to recognise the important of profiling techniques devised initially by his personal mentor Dr Robert Rohm who devised a process called Personality Insights. Many top sports teams and personalities have benefited in the past from his expertise and will do so as we approach the 2012 Olympics.

De Souza has added to the profiling system he is accredited to train after years of extensive research and experience as well as knowledge gleaned when he personally amassed a fortune in a sales and marketing business.

“It was here I learned that it was different strokes for different folks. The secret is discovering the various traits that go into the individual make-up and building on them. Target driven people for instance have an entirely different way of going about their lives than people who are people focused. Identifying differences is a skill I have developed and teach in order to find out the magic that lies deep within us all.”

Bernie De Souza is concentrating on public speaking in 2010 to raise awareness and is also running a speaker nursery to help fledgling motivationalists recognise that their experiences also have worth and need to be aired. He also supplies one to one coaching with his clients to help them develop into speakers at the many networking, business and community events which are increasing in popularity in recession.

“We all need to learn from each other and my skill is helping people recognise they have talents worth shouting about,” he said.

Bernie De Souza Unlocks Personality DNA For Success

Professional speaker Bernie De Souza has developed a revolutionary conference keynote, training seminars and business tools geared around the the Power of Understanding Personalities.

With his specialist skills, he exposes the hidden personality DNA to help breakdown the barriers to personal and business success.

He is known for wowing audiences of all kinds and now enjoys demonstrating the power of helping people discover their inner strength. He also shows why this knowledge improves relationships with clients, prospects and families.

Bernie's fresh and amusing approach to training and presentation by supplying plenty of practical ideas and proven techniques to improve work and home life.

Success stories aired on television include better performance for many small to medium sized companies, There's also been management and sales team success for tops sports teams, corporates and individuals.

He has worked with a variety of businesses in recruitment, finance, catering, public relations and retail who report:
  • Better Customer Relationship
  • More Effective Communications
  • Sales Success
  • Increased personal performances
  • Longer Lasting Relationships
“What Bernie has done is bind everuone together and help us work as a team and open up channels of communication for the benefit of clients,” said Nigel Robinson, Newsline Press and PR Consultancy.

Bernie has also been running speaker boot camps to help individuals realise the strength of their own personal experiences. Many have gone on to motivate and inspire others themselves in their own individual way.

He has also trained them in the amazing profiling techniques which have made him a global phenomenon as a specialist people expert.

It helps Bernie is an expert in a specialist people profiling process he came across before it became fashionable with human resource departments to check out the inner self of potential employees.

The professional motivator, author and speaker was delighted that Dr Robert Rohm, the inventor of the D.I.S.C. Profiling system he has used for twenty years as an accredited trainer, praised the advanced process he developed to help businesses meet the needs of the 21st century. He was pleased that it had a very warm reception when it was unveiled at a 'Personality Profiles' conference in the USA and is now finding favour on both sides of the Atlantic.

Even before he learned profiling he learned first hand the different ways top sports personalities set goals and approach their route to greatness. In the early days he had the opportunities to witness the likes of Olympians Daley Thompson, Steve Cram and Linford Christy goalsett when he was a physical training instructor in the airforce in the UK where he lives.

Since then, there have been opportunities to coach a myriad of teams and individuals globally who have all benefitted from his unique people management and motivational skills. At the height of his business success he was addressing audiences of thousands in major locations un the UK, US and Australia.

“Thank you for the wonderful impact you had on our team with your professional and powerful presentation. The training you gave us was precisely the element required to tive mu team the confidence to explode our business on the global arena,” said Jeff Bradtk, Workforce Solutions Recruitment, Australia.