Bernie De Souza - Sales and Telephone Training To Stay Ahead in 2010

Human Behaviour specialist Bernie De Souza has a colourful approach to finding out the inner self.

He has discovered there are certain colours which the personality types he has spent a lifetime studying use.

He finds that dominant leadership types frequently prefer black whilst outgoing people driven personalities select brighter colours for their outgoing wardrobe.

He has also noticed that the cautious C types he comes across as a people profiler are much tidier in their offices which match their need for order in the chaos of life.

For many years, long before it became popular with Human Resource Dartments and Recruiters, Bernie DeSouza recognised the benefit of the The Personality Insights process he first saw at a presentation by its American creator, Dr Robert Rohm..

The renowned sports motivator who has helped Olympians as well as top cricketing a football teams work out their goal setting, communication and team difficulties learned the process himself and has now expanded it further to the delight of its creator who often shares centre stage with him at major events around the world.
They show how it is essential for individuals to know their own personality DNA as well as the personality traits that make other people tick.

Essentially he finds people are broken up into four basic types and some have more or less of the traits than others. They fall into four main categories:

• Dominent “ D” types who are generally dogmatic and decisive leaders who are difficult to communicate with both on the phone and off it.
• Inspirational ”I” types who are interesting, interactive and have a hard time staying focused because they are busy making friends and taking time to chat. Selling to them is easier, especially if the pace is fast and interesting.
• Supportive "S" types who are sweet and shy characters who need coaxing face to face and on the phone. Fortunately they are driven harmonious types who dislike conflict and are more likely to find it difficult to slam the phone down or slam the door shut.
• Cautious analytical "C" types have to calculate and evaluate everything they do because they are critical thinking cognitive individuals who want quality answers that make sense in their task driven world.
  

“Everybody has some or all of these traits in them. I have mastered the process and can actually work out from my first meeting or telephone conversation what kind of person I am dealing with. As an accredited trainer I teach the process to help people first of all understand what type they are personally and how to handle communication with the other types for a successful outcome both in business and in their personal relationships,” added Bernie.